Samsung attacks the women's market with its Galaxy S9 +

With an event held at the Convention Center of Cartagena, Samsung officially launched its new Galaxy S9 and Galaxy S9 + for Latin America.

"We were in Cartagena when we launched the Galaxy Note 4 and now with the S9 we decided it was a good enough opportunity to be aligned with our concepts of lifestyle, fun and fashion that this cell phone brings and that fit very well with what the city, "said Patricia Velásquez, vice president of Samsung's mobile division in Colombia.

The device is designed to seduce the female population, a market largely dominated by brands such as Apple and Huawei. To get this important part of the cake, the Galaxy S9 + brings the purple color that at this moment is international trend in the world of fashion. On the other hand, it also has a function where women can try on makeup using facial recognition masks with the possibility of ordering the product online if they like what they see on the camera.

"When I met with Samsung's parent company to look at the planning of this release, the first thing they said to me is that the goal is women. Technology has always been seen as a characteristic of men. We want to reach the female market by bringing a phone with style ", explained Patricia.

The 5 characteristics

Velásquez highlights five remarkable elements of the new device that will be in pre-sale from this Friday, March 16:

-Inifinity Display: Closer and closer to achieving the dream of a 100% surface on the screen. The bevels are now even more reduced for a complete immersion experience.

-Camera reimagined: Samsung has always been power both in the optical sensor and in the image processing. This time they include a mechanical system that allows a variable opening which in theory means that the device will absorb much more light in low light conditions.

-Emojis custom: AR Emoji is the answer to Apple's famous Animoji. The device will create an avatar from a photo and create up to 18 personalized emojis that you can share in different ways on your social networks and instant messaging platforms.

-Bixby: It seems that Samsung now starts a good path with its virtual assistant although some details of efficiency and implementation are still missing. The new version of Bixby brings great surprises by taking advantage of all the hardware power and image processing of the camera. For example, you will have the ability to scan meals and convert them into data for your food registration, instant text translation and improved object recognition.

-IoT: Samsung continues to work on optimizing its ecosystem and this time it offers the cell phone as the command center to operate compatible devices such as air conditioners, televisions, refrigerators and its wide range of household appliances and accessories.