Oh yes, in 2021 they really should have pushed the social side directing people to hive, i didn't even know what it was a hive account, for me it was a gaming splinterlands account and I discovered hive blog totally randomly... I guess more people would be here around by now
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I found this out when onboarding 500+ gods unchained players manually with unique invite links to the chain.
Some would come back later and be like "oh wait I think i had an account through splinterlands". It hurt, lol.
But glad they've changed things up there!