Great to read about all these ideas.
Maybe on the longer term, it would be good to offer concrete (related) stuff that could be directly bought with the coins, beyond services (a bit like what actifit is doing). This would offer a new purpose to the token: being used as a currency.
Anyways, I will keep an eye on what is going on with your project ;)
I have a couple of things in mind, but I need to plan on how they will fit in properly. I will sure get good ways to implement them. Thanks!