Looks to me like a waste of money. In the age of Internet you want Videos, something that triggers emotions and something people can share.
This appears to be Vibe coding for Marketing. Content around hive outside the Hive bubble is the key. Every new update needs a press release ( to show people work).
And way more. Thats not close to a modern marketing campaign.
And no, its not expensive, it can be done very cheap because profit margins are 70%+ in marketing.
So if someone hustle, it can be done with little money ( thats how Internet works).
The marketing should focus on VSC, 3spk and any other dapp that improves hive.