Waivio is an open system. Anyone can simply add restaurants, businesses, products in their area and start a guiding business (manage rewards programs for local businesses on Hive). All the tools are there today (billing, reporting, payments, blacklists, admin controls). It does not require any technical knowledge or expertise.
We are currently working on a web hosting solution, where any Hive user will be able to start a specialized social site by selecting related items (e.g. restaurants and dishes in your area), add related news and launch a fully operational site with products, news and even influencers.
I will definitely market it in my area, once everything opens up.