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I actually make an effort not to blow my own trumpet.
I don’t have a perfect track record in this regard but trust when me I say I put effort into holding my tongue often when I feel like explicitly pointing out something good about myself or what I do.
The reason I do that is become I don’t want to be seen as arrogant. Again, im not perfect and even arrogance slips through from time to time, but I still think it’s important to give yourself credit where it is due.
So on this occasion I’m going to point out that I started doing this in April of 2016, so coming up to 2 years now.
That was when many other crypto podcasts and crypto YouTube channels were just a twinkle in their creators eye.
When I started The Cryptoverse there was only really Let’s Talk Bitcoin and maybe a couple of other shows.https://letstalkbitcoin.com/
Suffice to say I’m an OG relatively speaking.
That proves that I did not get into this for the money, because back then there was no money in it. I sunk money into this for more than a year before it generated any revenue.
Now you have channels starting and becoming profitable within months.https://www.youtube.com/
That’s what happened in 2017. There was an explosion in the cryptocurrency market and a similar sized explosion in the number of podcasts and YouTube channels creating content.https://coinmarketcap.com/charts/
Remember by that time I’d already been busting my arse for a year creating content and losing thousands of pounds in the process to keep it going, and I did that because I had a mission and a purpose.
So when I saw brand new channels appearing featuring hosts with little to no experience in any discipline like computer science, economics or philosophy, and those channels quickly overtaking mine in terms of views and subscribers, that’s when my ego kicked in.
Long story short, this is when I decided to go from the podcasting show format, where I just talk over my screen, and which I used to get rave reviews for, to using a camera and showing my face.
I did this because I thought this was why my channel was lagging behind all these newcomers.
That is when I made a critical mistake, I turned my attention away from what made my channel great, the content, and turned it towards the channel metrics.
What’s dumb about that is I can’t affect the numbers by focusing on them.https://www.youtube.com/c/TheCryptoverse
The number of subscribers and the number of views is a side effect of putting out good content.
So by forgetting to make the content the number 1 priority, that actually stifled the numbers and manifested the exact opposite of what I intended.
Meanwhile these other channels just put out good content and saw the grow of their channels skyrocket.
I’m thinking particularly about the Crypto Investor channel
https://www.youtube.com/channel/UCTKyJALgd09WxZBuWVbZzXQ/
Which you can see here was created on 28th August 2017, 4 months ago and has 110,000 subscribers.
Or Boxmining, created the channel on 23rd February 2017 and has 131,000 subscribers.
With respect, it’s easy for you to sit there and give me some kind of glib response like “the numbers don’t matter” because by the time Boxmining came along, I’d already been been busting my arse creating content for a year.
Don’t get me wrong here, I’m not taking anything away from these guys. I’m actually saying it’s the quality of their content that has been the source of their success.
And those two guys in particular did have some pre-existing expertise before they started their channel, Boxmining in terms of computer game production and Crypto Investor in terms of stock trading.
But what I’m really trying to communicate here is the emotional state I got into and how that lead my behaviour in a somewhat dysfunctional direction.https://www.youtube.com/c/TheCryptoverse
And yes the numbers do matter in the sense that they tell me how many people I am reaching, and that matters when you have a mission and a purpose.
Anyway, what was ironic is that going to all the trouble and expense of setting up a video studio with the green screen, the camera and the lights, it made little the no difference to the numbers and just ended up burning up time I could have otherwise spent making better content.
When I realised that over the xmas break I thought, that’s it, I’m going back to what I know works for me.
I’m going back to what made my content great in the first place.
80% of the value that I provide comes from my voice, not my face.
It’s critically important as a content creator to know what kind of content creator you are.
I’m not as tall and handsome as Ivon on Tech.
I’m not as charming as Amanda B. Jonson.
And I’m not as cool as Omar Bham.
So I should not try to be, because that just distracts me from doing what no one can beat me at, which is being Chris Coney.
▶️ DTube
▶️ IPFS
I'm going to leave you a detailed response with serious information that I used to grow my YouTube channel because I can tell you have followed a similar process as I have in terms of observing others. I left some of this information for CryptoDaily in a previous video because he was experiencing a similar event (falling behind every other YouTuber). I've adapted it for you specifically. If I'm talking out of turn, I apologize - I am guessing based off your nature that this type of information is worth something to you though.
I spent some time analyzing a bunch of different YouTube channels to find what works vs. what doesn't work in terms of attracting eyes. From what I have discovered so far, this is the order of the most important elements for growing organically and internally to YouTube (note these two words):
You have one of the best voices in the space and I can tell you care greatly about production quality. There is no reason you shouldn't be bigger - people love listening to you. You are right that you don't need a webcam (although obviously I am biased since I don't use one either). Forgive me if I am stepping out of place here, but some thoughts on what could improve your visibility:
Implement more forward looking & succinct titles (news-based and historical oriented titles have been my worst performers consistently). Your titles are very busy - reminds me of Coin Mastery, who has also recently seen his growth become stunted despite initially being one of the fastest growers. This might mean reining in the content itself a little too and not always covering everything, so I'll leave that up to you but generally think limiting amount of info in one video is a good idea for organic growth.
Create thumbnails that are more instantaneously digestible. Your color contrast is often too low which makes them feel busy and difficult to immediately know what the video is about. Note you have about 3 seconds to leave an impression on someone when they scroll through suggested videos and their home page. High color contrast and text that really stands out (but doesn't conflict with the picture) goes a long way. The thumbnail you used for this video is perfect - simple and to the point, easy to grasp quickly but still visually appealing enough to click.
For your content with a long shelf-life (think content which is relevant for longer than a month), simplify the title (max of 60 characters - good rule of thumb in general) and put a lot of effort into thumbnail because you never know when YouTube will randomly decide to promote a video.
Believe it or not, the title and thumbnail is how I found this video - thumbnail looked really nice and the title grabbed my attention (partially because I can relate).
Obviously there is some content that tends to perform better regardless of optimization of above factors:
Nothing you can do about that - just some types of content that is hot. I've seen a huge boost from covering these topics, even when I don't think the quality of the content is always the best. An even better example is Altcoin Buzz. He does limited to no editing and limited preparation for his videos plus the thumbnails are often hard to read (because his text doesn't blend well with picture), but his titles grab your attention and its content that is hot and timely. Note that this is just natural when the market is like this.
I've found the way I've achieved the bulk of my growth is from one video ("How the Bitcoin Bubble Will Pop"), which has likely contributed 25% of my subscribers or more. I don't know EXACTLY why the video blew up (note that I had 150 subscribers when I released it), but I suspect it is because I had an external funnel that drove roughly 15k views or so from Seeking Alpha & Medium. I also advertised on Reddit a lot, which is how my channel originally got any views at all. I had to rely on external media to get any views, but I think YouTube rewards you for bringing new viewers on the platform. Obviously not 100%, but I do think they like it. The video itself was much better than 99% of the stuff on my channel as it took over 20 hours to make and I plan on going back to this form of content soon because I think it has a much higher value-add to the field and much better growth potential.
The point is, most YouTubers explode due to one or two videos. That's all it takes. That's why I say it's so important that for the videos you think are great, put an hour+ into the title, thumbnail, smart descriptions (keywords loaded upfront), metatags, etc. I put at least an hour in for these things on all my videos, even my derpy market analysis videos, because you just never know when YouTube says "I like this one." Louis Thomas recently had this experience (see below). Notice how the base floor of views for his videos changed ever since? Same thing happened to me.
Derral Eves summed it up well... Channel Growth = One video. You don't know exactly when it'll be, but best you can do is set yourself up for success by increasing the probability of success. I got very lucky, but there was some planning (okay admittedly a lot) to get here. I obviously can't talk for others, but I can tell from this video you probably keep tabs on other YouTubers same way I do so thought I'd share my insights. Best of luck, you deserve all the best!
amazing comment
Very much appreciated.
He put some great work in this!
Don't beat yourself up man. You, care a bit too much what people think of you. That's not necessarily a bad quality. People who are conscientious and have the ability to be self critical do well in life, as long as the self criticism doesn't become so great it is self destructive. Look at what you have achieved. you had an interview with Mike Maloney! that's freaking awesome
Good for you reflecting on yourself man. I don't think your a guy that really cares about the money. So subscribers shouldn't be an issue. Other channels are colleagues in spreading crypto adoption. They do what they do well and you just do your thing. Certainly don't go to deep into the money side of things. There are enough channels about that. You investigate very well and that's what people need to hear. (safe wallets..) An example what I also liked is Kexcoin. You really worked hard on trying to launch a good use case for crypto. It just wasn't the time for it yet. That time will come and you'll be on top of it.
I'm a long time daily listener and I must say, while the quality of your content has always been great, it's really the Chris Coney personality and charm that keeps me coming back. So keep on being the great and spectacular Chris Coney and I'll keep referring people to your podcast.
Like your work, Chris. You make things so easy to understand and you always keep us updated. You are great and I am realy happy to watch your videos. Keep doing it. You are great, don't give up.
salam kenal master, posting a very extraordinary, very interesting deserve extraordinary appreciation, best regards friendship from me user aceh steem Indonesia, please give directions for us in order to manage steemit well and true
THANK YOU
I started with Omar and Amanda lol. But now I don't keep up with their stuff. I like your format. It's a lot of info in 10 15 minutes. I listen almost everyday.
I’m a brand new steemIan and also now follower of yours @marketingmonk, I look forward to getting to know you and everyone else aboard this Steem train!! Haha, I’m a self employed tattooist so intend on creating some original content eventually. When I get time in between tattooing and home life, lol. All the best for 2018 guys, lets make this a fucking epic one! ;)
Thank you for the upvote @lovemetouchme , you’ve gained another follower :)
Ive tuned out from the others too much noise fut cryptoverse the best
Never try to be something your not Chris, we love you just the way you are!
We care and a lot Chris keep up the good work quality material is all that counts in the end!
As for me, I do care, it's always on top of my feed even do I don't usually listen to it but I did more than 15 times. :)@marketingmonk
You should check this ICO! It has strong and innovative team as well already operating investment platform with more than 8500daily users, you just can not miss it! https://goo.gl/6d5dyp
We salute :) keep it up.
great piece
Like your post
Keep it up
Resteemed
you mentioned some great info indeed.
I think BTC will be surpassing Gold in the Marketcap not very far from now.. We have lots of signs that could prove that even if this is a bit away from the main idea but This really makes me feel some excitement and wish to see decentralization dominates the whole world and get us out of poverty and illiteracy.
Chris,
first of all many thanks for this video. It shows all characteristics why I decided to subscribe your channel. You are enthusiastic about what you are doing and you try to reach as many as people as possible to get a deeper understanding of Bitcoin, blockchain and cryptocurrency. I am a regularly viewer of your channel and for me it's a must to not miss a single one.
Other channels may have more subscribers, that may have various reasons. Maybe most people just want to get quick money and are not interested in technology, politics or information that gives more insight about why things are happening.
You take it serious and are highlighting the good and bad things that are happening and how to invest long term.
I really do love the idea of a live channel and will try to participate.
I am recommending your channel wherever possible, but as I am german speaking, many of the people I am taking to can't understand english good enough to follow your channel, but I keep woking on it.
Thanks again and good luck!
Interesting
just came across your steemit . given you, a follow and an upvote for your efforts look forward to seeing more and going through your previous posts.
It's good to be who you are not who or what people want you to be.
Be original 😀
Good article. Soon we will see "buy BTC with gold" haha
Wow Excellent post ... I like it @marketingmonk
Good story 👍👍👍
Very good share
great content.
I started in this because of you in the summer of 2016 so thanks! I like your content in all its variations so keep it coming. I think other have got higher growth because of the alt coin pump with no short-term fundamentals. They have been right so they continue to get followers. One thing I do miss from you is your daily market round-up. Maybe you can incorporate that into your weekly stream.
absolutely right that number do matter because it give your channel authority and a trust flow
You made the right choice. And well done for admitting to your mistakes. It's a brave move but undoubtedly a wise one. :)
I like crypto currency.great post @marketingmonk
i like your format ..you shear alote of information ...
just followed you for more post ...
nice post,
I care but I have not been able to do that
i like your article. if you have time come my bog. i already folow you
Very helpful
My happy for you is that you are a man of yourself.if it is other people they will try to imitate them and this will only lead you to competition and frustration.thanks for choosing to be yourself ,i have been following your channels and if am to say ,you are really good.so keep it up .
YEAH THIS IS GREAT
https://steemit.com/cryptocurrency/@franbarber/tron-trx-the-new-cryptocurrency-personal-analysis
Great post bro ^^
Nice posting bye the way
Chris, have you considered doing a Q&A section for general crypto questions on the days where content is sparse? Perhaps collecting questions from video comments and emails would be a good content section for days where news or activity is sparse. I listen to your show primarily for your perspective and experience in the crypto world, and that includes things not directly news related. I think it would be a great way to connect with your viewers and to give us broader access to your knowledge and wisdom if you were to have a Q&A session to help fill in the slow days.
Well i am into steemit for the money, I don't have not pen talent but if curating will give an inch why not. I am happy for you guys that have made it in the crypto world.
Be who your are and do what you do. "If you build it they will come"
It is like this a few years ago this was a very complicated world of income but with the passage of time you can see the advance in the human mentality and give these opportunities to those who put their dedication
Your channel is great, have been watching it for 2 weeks, will officially subscribe today / peace
Just wanted to take a minute to thank you for the work you've been doing. I took one of your online courses, which helped me feel confident buying, holding, and exchanging Bitcoin and other cryptocurrencies. You also introduced me to steeemit. So, I thought this would be an appropriate place to post my first comment! Keep up the good work. It is decisions like the ones you announce here that help me to feel confident that you are using your best judgement to give me information that is worth researching on my own.
In short, you are my goto because of professionalism, your insight into new products, your positivism and clearly your experienced insight. I do watch others, because I like many sources but you have shown me more than all the others combined. So in short, I hope you crack on and also experiment to your liking... just don't stop putting out the things you do for all of us in this community! Many thanks, sir!
Nice post markrtingmonk. Good night
Essential info! Please post more! Following!
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posts that can be very outdoors, teach us that we can post the right, greeting steemit