What I understood from you is that it would be good to have a closer connection between marketing campaigns and the final outcomes we are looking for - something like that? (In our case it could be users that stick around.)
Sure, typical business sales/marketing probably has to be adapted to fit for us.
Correct - clear KPIs to define what Marketing should deliver - users are one - marekting attracts them, they might even join but then it is the task of all of us or the ones bringing someone in to retain them mainly.
If I see an event I need to work on KPIs upfront, let us see at least 50 MQLs that convert to (example):
If not planned outcome failed - KPIS need to be evaluated (next event to be planned accordingly or cancelled). Not expecting immediate outcome from an event (takes a while - marketing job to keep in touch with most promising leads then -when no account we need to bond them via emaoil / Discord or whatever but we need their contact details and honestly evaluate their potential - focus on people that really show interest and also have some spare money to buy into Hive (ideally crypto open folks).