Haha, i expected that question - i come from marketing and sales and have some history with proposals - in terms of spendings to reduce I think we all know what we would reduce (the major one - but heard from GP that is owned by us).
And to be fair - if i trust anyone on Hive it is @guiltyparties - a great guy - I still have my issues with this car in a sports area I do not see benefit but check what he said (sure you read and know that anyway):
https://peakd.com/valueplan/@guiltyparties/t2ynax
What I learned in my jobs marekting/sales wise - if we threw away money it was useless branding or useless events. While events for branding take time to result in leads/deals I expect still in my jobs a max of 2 years from visit at a booth MQL(marketing qualified lead) to become an SQL (Sales qualified lead) - if not go different path.
I am more sales than marketing - my take marketing needs to support sales or generate leads/deals (in our case investors / users that do not leave immediately) on their own. If marketing does not bring value we need to swap marketing. But as we are a community, not a company sales is tricky nad hardly possible to implement.
What I understood from you is that it would be good to have a closer connection between marketing campaigns and the final outcomes we are looking for - something like that? (In our case it could be users that stick around.)
Sure, typical business sales/marketing probably has to be adapted to fit for us.
Correct - clear KPIs to define what Marketing should deliver - users are one - marekting attracts them, they might even join but then it is the task of all of us or the ones bringing someone in to retain them mainly.
If I see an event I need to work on KPIs upfront, let us see at least 50 MQLs that convert to (example):
If not planned outcome failed - KPIS need to be evaluated (next event to be planned accordingly or cancelled). Not expecting immediate outcome from an event (takes a while - marketing job to keep in touch with most promising leads then -when no account we need to bond them via emaoil / Discord or whatever but we need their contact details and honestly evaluate their potential - focus on people that really show interest and also have some spare money to buy into Hive (ideally crypto open folks).