And here is a nice source of the knowledge:
https://leopedia.io/onboard/
What more we need one landing page, an in-built tutorial, clear and easy registration. Most of the problems people have are with these topics, it took me a 2months of work to get accustomed to S***m in 2017, and I was excited and determined. It didn't change a lot since then on any of the major front-ends.
It needs to be idiot-level friendly!
This is why it's more efficient and effective to have apps that happen to use the blockchain advertise themselves (and Hive in the process), rather than have people market Hive itself. Apps can more easily do all of that which you describe, as they have a message they want to send, a pitch they want to make, and directly incentivized to onboard new users and retain them.
I see. That makes sense for me to some extend. Then tech stays techy and everything happens on level 2. That solves the issue of marketing towards users.
There is still marketing towards developers on the table. Certainly, some faces could help gather here more DApps.
And onboarding can be made easy, Leofinance proves it. But it rarely is. When I speak to people coming to Hive creating the account is almost always an issue.