Decentralized doesn't have to mean chaotic. We can come up with our own ways of choosing representation. The mouth. In a real beehive queen doesn't have any great power over other bees, she simply does her job. The mouth speaks what the brain thinks. In this case, we are the brain.
Hive needs faces and hive needs mouths.
This can be done in a decentralized manner. Here is my idea.
Separate voting for the mouths and ambassadors in the countries with the biggest communities on Hive.
Private opinions of the mouths don't really matter here, presentation, ability to speak and commitment are the keys. So once mouth(s?) would be elected any user of Hive could create a question about a certain topic regarding Hive and all other users could vote on the vision.
Topics with opinions of people with a higher stake would be more important.
It wouldn't be decisive in any way, it's more about the vision we want to promote outside. In case of strong disagreement (50/50) we debate the topic until we will get a common vision. To have the real voice of the hive, not a sum of chaotic buzz.
And here is a nice source of the knowledge:
https://leopedia.io/onboard/
What more we need one landing page, an in-built tutorial, clear and easy registration. Most of the problems people have are with these topics, it took me a 2months of work to get accustomed to S***m in 2017, and I was excited and determined. It didn't change a lot since then on any of the major front-ends.
It needs to be idiot-level friendly!
This is why it's more efficient and effective to have apps that happen to use the blockchain advertise themselves (and Hive in the process), rather than have people market Hive itself. Apps can more easily do all of that which you describe, as they have a message they want to send, a pitch they want to make, and directly incentivized to onboard new users and retain them.
I see. That makes sense for me to some extend. Then tech stays techy and everything happens on level 2. That solves the issue of marketing towards users.
There is still marketing towards developers on the table. Certainly, some faces could help gather here more DApps.
And onboarding can be made easy, Leofinance proves it. But it rarely is. When I speak to people coming to Hive creating the account is almost always an issue.