@sharker is a Photo Blogger - Like Many on HIVE, they use the platform as a blog, and they would like to see the ecosystem grow, but how can @sharker adapt their blogging process to become more powerful?
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Let's take a look at what a HIVE blogger does minimally:
If @Sharker takes some great photos of Marakele National Park:
https://peakd.com/hive-184437/@sharker/marakele-national-park-views
And posts them through Travelfeed.io, he will get X number of HIVE rewards for his post.
Sharker does these posts daily and gets around $50 a week in payouts. He periodically takes out around 50 HIVE to pay for life expenses trading them out on Probit Exchange. He has no HIVE onchain, but has a nice 1300 HP stacked up, which is more than enough resource credits to use the chain, and even have your vote be worth more than nothing.
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This is the minimum. @Sharker is using his photo archive, to create compelling mini photo essay blogs about his travels, and getting a nice little ~$200 a month income doing so. Most of these funds leave the ecosystem, but a trickle is left to accumulate in staked HP.
This is because @Sharker, like every human in the world, has bills to pay, and I would guess, sees HIVE as an opportunity to monetize his passions by sharing compelling creative content with the world.
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So how does the #POSH Initiative fit into this?
The #POSH initiative is just a way to promote HIVE on social media. So, the idea is that on HIVE, you put in the #POSH hashtag, and then some benevolant whale is going to come along and increase the likelihood of boosting your post, so instead of $200 for othat week, you earn $225, or something like that.
The way this works best is if @sharker has an instagram or a twitter account, or a reddit account, and then leaves some photos with a link and some relevant hashtags #NaturePhotos // #travelblog // #photojournalism // #photoessay // #photography // #travel Etc. on that platform.
So the #POSH is so you can be rewarded here on HIVE, potentially.
And the platform where you link your [Proof of SHaring] is where you have these other discoverable hashtags. The point here being that other people who are interested in that content will find your post there on Twitter / Instagram / Reddit / Facebook -- etc. And then go to HIVE, and then be so impressed, that they want to join and become bloggers as well -- which in turn increases the raw stats and adoption, and in turn increases the value of HIVE.
Unfortunatly, #POSH does not solve all of the issues brought up by this, because the Bloggers are still looking for that hopeful "Whale Upvote".
So, what we end up with is people complaining about Circle Jerks, and Not Enough HIVE upvotes for Newbs, and people gaming the system, and all of that.
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So what can @Sharker do that is Beyond #POSH // and Beyond Blogging on HIVE?
First of all, let's give @Sharker a Hand -- Being a Committed Blogger on HIVE is nothing to sniff at, and his photo posts are great, and he's offering background and insight and being a good active commenter, etc.
@Sharker is Clearly an Upstanding Citizen.
But I don't want @Sharker to be an Upstanding Citizen - I want him to be an someone who builds a business on HIVE, instead of just using HIVE as a platform.
I'll show you what I mean:
This post here is the last in a series of 14 travel blogs assembled here on HIVE, and the final post got an impressive $20 worth of HIVE for it's post.
Well Done @Sharker.
The problem here is that Sharker needs to make a living and pay for life, and so he takes out his HP when he needs to, and uses it to pay for his bills.
What if instead, @Sharker found a way to use USD Crowdfunding on Kickstarter -- to assemble a PROJECT out of his 14 part series here.
Obviously it's a hot one, because the sample audience here on HIVE liked it so much. I would guess that more people want to know about the Edge of the World in New Zealand.
So, if @Sharker creates a PDF Travel Photo Journal project on Kickstarter, that combines and expands on the information and photos that are in the project, he could develop an audience via Kickstarter, and Targeted Social Media OUTSIDE of HIVE, -- In Addition to the work he does on HIVE -- For the same project.
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That last statement is important so read it again.
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If @Sharker uses Kickstarter in this way, maybe he can create a PDF and develop a small audience and then maybe some section of his small audience found through Kickstarter and Instagram and Reddit and Facebook and Twitter would like some insider information that can be accessed through Travelfeed.io or Peakd.com -- essentially -- through HIVE.
So HIVE at this point is a backstage pass / content evaluation tool, for @sharker -- who makes photo essays that are published digitally via Kickstarter.
But wait - there's more.
Notice how this is QUITE different than simply using travelfeed.io as a blogging platform for travel photo archives.
Now what's more is that once @Sharker has done this, he can use KINDLE Publishing on Amazon, to publish Ebooks.
These ebooks are basically "Beyond the Edge of the World - A New Zealand Travel Guide Photo Journal."
Now we are seeing the project implementation, and we are seeing the scope of audience beyond HIVE.
Now the links for #POSH are replaced with links in the back of the ebooks, and the PDFs and the Instagram Posts, and the Facebook Posts and the Reddit Threads -- and suddenly @Sharker is like a spider, spinning threads that all lead back to HIVE.
And now that he's getting royalties from KINDLE, and regular Kickstarter funds for his experiments, he doesn't have to take out his HIVE, and so the HP starts accumulating.
And when he redirects his audience from those other platforms to HIVE, he can have them comment on the formative processes that lead toward his next project, and they can have a say, and he can upvote using his curation power to encourage them.
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You see how this all builds and works in a system.
The way this flows together is by looking at HIVE as a Toolset for engaging with an audience that you are building via a project based creative / curation based business.
The business that is being built, and the projects that are being built, and the audiences that are being built are BEYOND HIVE,
And the consequence of this is an expansion of people using HIVE, and more HP being staked, and more value being added on chain.
In this way HIVE grows in value sustainably, and then when @Sharker wants to take some profit, he can do so when HIVE is in a system wide bull market -- rather than at whatever price HIVE is when he needs the money.
He can afford to do this, because @Sharker is now using HIVE as an investment tool as well, instead of just as a sidecash generation tool.
Thinking Beyond @Sharker:
If @Sharker does this and manages to gather a small audience of 10 people who are centered around his HIVE account, and just came here to get on the cutting edge of his next photo essay / travel guide project, then that's 10 more regular users, engaging on HIVE.
If everyone who just uploaded travel photos onto a HIVE blog thought this way, that's significantly more people onboarded onto HIVE.
In addition to that, @Sharker and each other person who does this ends up transitioning in the ecosystem along to the Dolphin and Orca levels, as they end up becoming someone who has their incentives aligned toward increasing their vote power, rather than simply making a few bucks that week through regular posting.
The shift in position is something that people in all communities can take part in.
Actfit bloggers become Fitness Leaders.
HIVE Musicians become Composers and Cryptoart Collaborators.
3Speak Vloggers become project based content creators, or pilot a series, or become educators.
HIVE artists become project based art businesses.
All of these transitions in roles happen when the people who use HIVE do not use it as a blog in order to make a few bucks that week, but instead, as a tool in their toolbox, to provide a unique value to the audience that they are creating for themselves BEYOND HIVE.
HIVE offers something that very few other platforms offer, and in fact, it is uniquely valuable in a handful of ways.
The most obvious way is that it is super easy to reward audience engagement on HIVE.
The problem is that much of what people are doing on HIVE now is Myopic and Incestuous.
Myopic - Meaning, that they are only focused on the next post, rather than allowing themselves to operate on a project level.
Incestuous - Meaning, that their target audience is only the currently existing reward pool and members who are already on HIVE.
When we have this short term thinking for resource acquisition, and we have limited exposure to audience pools, because we are happy enough with the audiences that currently exist here on HIVE -- we end up with limitations on the eccosystem that prevent growth.
In order to encourage sustainable systemic growth of HIVE, we need to align the incentives of sustainable systemic personal growth of each person -- transmuting hive bloggers into "HIVE Centered Project Creators."
When these incentives are aligned, there is likely to be an aggregate effect of cumulative growth based on people who are leading small communities of audiences surrounding their personal creative or curation based projects on HIVE.
Resources:
Project Based Journal Exercise:
https://seths.blog/2012/05/the-shipit-journal-now-in-free-pdf-format/
1000 True Fans:
https://kk.org/thetechnium/1000-true-fans/
This Is Marketing - Seth Godin Audiobook:
https://www.audible.com/ep/title/?asin=B07DKSPL43
*Note:
Technically this is another edition of #Bootstrapper Just not labeled as such.
I'm not sure what I can add to this awesome detailed analysis, but here are my 2 cents: By expanding the potential earning avenues, we can afford to put more effort and time into that one project. So little bit from lots of places ends up covering the time and expenses. :)
Also it removes some stress (sometimes adds other stress), but it's all about finding the right balance. In the end what's important is realizing what we want to achieve and how we can do that. (instead of doing the opposite and just chasing the money, then regretting the time spent)
Yea. I think that's some magic stuff right there. Higher value invested into each project, and compensate for that time invested by multiple income streams.
Artists have some interesting potentials with HIVE + ETH + Kickstarter + Patreon + Shopify.
etc.
Just depends on what your projects look like.
Would be interested to see what sort of projects you are into building out.
Hey just letting you know you are whitelisted on NFT showroom ☺️
Thanks, Julia. Talk to you soon.
I just got my solar panels working, so my next step is to find a good parking lot spot for wifi in this area.
Puzzles.
Hello @rootdraws!
I made these post a few days ago but for some unknown reason I have had problems with the notifications that I receive and send my Hive account, so I think you didn't know that I mentioned you here, I did it because I used your publication as a reference to complete my work and I think you should know it :) I hope you like it and can spread it outside, I think it can be useful for people really interested in entering Hive 😄
Yea. I think my thoughts on this topic are more targeted toward people who are already on HIVE.
I need to practice it myself, to see how it works.
this: "The problem is that much of what people are doing on HIVE now is Myopic and Incestuous."
Hello! Hmm, it was unexpected to see such a large-scale analysis of an idea using myself as an example. :)
The first thing I want to say is that the #POSH initiative is, of course, very good and interesting thing. I have not heard of it, but the idea itself, although not new, is still relevant as before. Perhaps I can use it in future (but my audience on social networks is Russian and maybe they will not be interested in reading in English, and the existing audience on the Hive probably will not be interested in reading in Russian. I'll think about what can be done about this in the future).
Further development of the idea of using Hive as an investment instrument to create a real business is in general also very good. But this requires a different amount of time devoted to the project / projects, several times more, as well as the application of completely different efforts. Is this a good idea? Yes, that's good and right! Am I ready to do this now? No. For a wide variety of reasons, including
the language barrier.
By the way, I have now started to travel often again and am afraid that even for simple posts I will soon run out of time - it would be extremely difficult for me to do some serious project. Of course, these are all my personal momentary/temporary obstacles and excuses)
But your initiative is clear to me, and I am glad that more people are starting to think about expanding the audience and the global practical application of Hive as a platform. Keep it up! I hope you succeed in involving people and I will repost this post so that as many people as possible here can see your ideas.
Sure. You might consider starting a Russian Community, and inviting a bunch of people there.
Once upon a time some (small) russian community existed on Steemit, then they do a fork of it, they made a fully separated copy blockchain named Golos with russian interface for russian-speaking users, and were working on it, developed it for some time. There was a nice community there. But after all (very long story) it ended rather sadly, at some point, the Golos split into two more separate parts and now there are very few people and almost no value. As a result, someone is on one of the Golos chains, someone is on Steemit, someone is on the Hive, the majority just left, including almost all the people I invited to one of the projects. Alas.
Yea. Too much fractioning off and it doesn't work. Need to have buy in -- speculative value for the project.
Didn't know about those other chains.
I agree that the real value of Hive has not been discovered. if you could develop a way for people to use it in a different way, go for it.
See this presentation:
Just that simple visual change.
Providing people adhere to it as a standard, would do wonders to make this place next level.
Content such as that is meeting the bar of what makes platforms like tiktok king of social. It represent the portal to the world (content) a person seeks to consume. (Not that content specifically, but it's inviting presentation, and the fact it represents abundance).
I'm not saying ditch blogging.
But don't expect anyone other than a committed blogger to come here and brag to their network about it.
That did happen on steemit when price was riding the high wave. Shoot nearly every youtuber was jumping on.
Then the fact the system is so clucky made them all go back to yt.
It's just crazy that the basic beta style steemit was, is what this place still is. Yeah many stability/backend upgrades, but a regular person cares not for such things. Just that it keeps inviting them back.
Quality of Content also needs to be higher.
I see this as an internal thing for myself.
When I do projects, I can compare the quality of this project, to the quality of the last project. I can test to see what i like better, and what has better results.
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The point of the post above is more about transitioning from the current text and picture blog format, toward something more like what you share here.
Honestly, Video / Podcasts / Slideshows / Educational Courses / GIFs / Streaming / Broadcasts -- Ebooks / PDFs / Graphic Novels / Visual Novels -- Games -- Small Group Organization -- etc.
All of these are different and viable in their own way, to their own people.
The difference I'm proposing is that people think less of their posts as posts, and more of their posts as a window into a part of a larger project that they are working on.
And consequentially -- monetizing and marketing elsewhere beyond HIVE.
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The super high level of attainment, I would guess -- would be finding some way to exclusively add value to your audience via HIVE, in a way that no other platform you are involved in can offer.
In doing so, you have a unique value proposition, and then provide people with an incentive stronger than rewards.
People join HIVE because they are invested in YOUR project, -- and look, there are other cool things happening here too, and they can blog, etc.
you're hired.
Yea, got to do it for my own work first, obviously.
lol true!
Because blogging text with a few images inserted ISN'T what masses seek.
VIDEO IS KING.
CONSTANT STREAM,
THE ATTENTION RETAINER.
It can't get much simpler.
Nothing will change here,
Unless coders make that platform.
REWARDS are not the big draw.
I disagree with the comment about the coders - though I agree with the other things you say.
Coders have a heavy responsibility, for sure, but the type of responsibility I'm talking about is how the bloggers are using the platform.
It's a change in the way that content creators, and content curators are leveraging HIVE to provide a unique project to serve an audience that is bigger than HIVE.
Many people are just blogging to get some rewards, or have some community.
They need to realize that their project is not over when they hit PUBLISH on HIVE.
That's just a hive update.
The real project and the real audience are larger.
That posture / attitude / perspective shift, is about how people are using the platform that already exists here, not just what the devs ought to do to make things better.
Yeah your points are solid and all that does matter when a platform really represents people and their ideas/projects.
The code though is the base. It's fundamental for growth.
If the platform is so basic that there's no way for those things to be implemented by user then it will always be wishful thinking and as you point out. One needs too exist outside of here to then make it all worth it.
The reason I target coders also is that they ARE boasting, claiming
"This is Web 3.0" when no.. it isn't. It might feel like it because they work with future/new code but the product is basic and not inviting.
That's why it needs major improvements.
blocktrades seems to see that at least.
I'm curious what he will bring with his second layer systems.
That there might really make this place superior (as a blockchain at least).
Because what I believe is missing is what you outline.
ACTUAL REWARD for all those who you engage with and engage back.
Even a person that just views should have an incremental reward attached.
Without having to play the "im on your curator trial" game.
Even after the rewards window your content is still valuable yet the system says "no sorry you only get to eat for a few days"
It should also be a system you don't even need to actively be a worker bee for.
That's the part I really can't see as a positive.
I despise the MLM system. You should too.
I think it will be up to each person to develop their own mature way of using the platform. -- and it will be self-selected.
Many will just want to keep doing what they are doing as quality bloggers.
And many more will just try to do low effort posts to try and game the system.
Brilliant ideas here.
Thanks, Got a lot of comments to go through here. I think this is a pretty concise summary of the ideas I'm putting forward toward existing and invested HIVE users.
Great post I should check posh out going to promote my beats on hive, try to get some new crowds come in
Musicians have a unique position because your work is so collaborative.
You can monetize with #cryptoart ETH and also through Kickstarter - Quickstarter - via project based approaches.
I'll check them out here's what I use now https://emanate.live/polar-the-mystro/load-in- might as well jump on all these platforms now I appreciate the heads up on these sites
Yea, it's more like -- think in terms of albums or projects, instead of songs. Or even songs as projects.
Musicians have a lot of options through the sites mentioned above.
Thank you again
POSH:
What dapp should i use?
I don't know what you mean.
Please don't take it personal though.
I'm trying to help you wake up.
Don't be a slave to money.
Being smart about how you engage in the economic systems of the world doesn't make you a slave or a clown circus performer.
Or if it does, then you are a slave of a circus performer no matter what -- or a vamp.
Amazing creativity @rootdraws love to see your photography
Yea. That's not my photography. I thought that was pretty clear in the post. The photos belong to @sharker
I'm just commenting on some marketing ideas.
Also if you don't like my blunt approach.
Just think of this..
IF you have ability to generate monetary reward for your content outside.
WHY the hell then do you need this useless platform that you admit DOESN'T reward consistently.
You're then undercutting yourself, and as I said before. You're working essentially for free to make the holdings of whales bigger.
That's why @theycallmedan runs that Twitter initiate. He needs you working on that MLM formula. He wins wether you do or not.