Omg I was gonna post about this next! You beat me to it. :D
Been looking at it since early on and happy to see how it's evolved so far, was scrolling through my discord servers the other day and checked how they doing lately, so just recently signed up and started sending some interested folks some ref links! I think the licensing is going to play a big role after the success NBA Top Shot had recently. Here's a ref link to that in case you haven't checked it out yet, super hard to be able to buy packs lately though, they go so fast!
Haha, well I don't think another article on it would hurt :D
The licence gives the game a unique opportunity to get a lot of non-crypto folks interested that would never look at a blockchain game in any other case. This is a huge chance, now all they need to do is actually build a great game and we are bound for a huge success.
I've registered for Top Shot, I'm not really into basketball, though, so I probably won't interact with it much.