Haha, well I don't think another article on it would hurt :D
The licence gives the game a unique opportunity to get a lot of non-crypto folks interested that would never look at a blockchain game in any other case. This is a huge chance, now all they need to do is actually build a great game and we are bound for a huge success.
I've registered for Top Shot, I'm not really into basketball, though, so I probably won't interact with it much.