Yeap, there are many associations of colors with various concepts / states / emotions. Red, for instance, is perceived in many cultures as aggressive and sexually charged. On the other side, you get different cultural chromatic appropriations for mourning, in West it's black, in East it's white.
But even beyond these unconscious tendencies, we use approximations based on previous experiences, without proper due diligence. That's what I mean by "information myopia", we think we "kinda understand" what's going on, when we're actually not. And we get into all kind of trouble because of this 😀
What happened with your startup travel agency?
Okay I kinda understand now. 😄.
Pandemic. 😔
Sorry to hear about that 😞