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RE: Which is more valuable ? Community driven marketing or Third party agent marketing ?

in LeoFinance3 years ago

I don't think there's a way to quantify the impact of twitter shilling, but there IS a way to quantify the results of third-party marketing. We get metrics about the number of eyes on traditional ads. We get numbers about clicks on links. We can pair those with our own internal new user stats to see actual verifiable results.

We don't get any of that with twitter shilling. Without numbers, it feels like we're just making noise that gets ignored. How much actual traffic we drive to the chain by hyping HIVE is almost entirely a black box, and that leaves it up to faith that we're doing anything productive - which for lots of us isn't super great. I for one like to know my work is having an effect, not just feel like my work is having an effect.

I think that to get actual results and useful analytics you'd have to apply some of the same methods marketing teams use. We need to, as a community, standardize how we shill hive so that we're using something that we can at least infer some sort of data from. Everyone including signup links for HiveOnBoard for example. There's a good chance the hiveonboard team could look at the number of twitter referrals and provide some numbers to help see.

There's probably other ways to improve it as well, but I have to deal with a toddler so I can't expand further.

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I have to deal with a toddler so I can't expand further.

Thank you for taking your time to explain and leave a comment.

How about seeing a Tweet from Vitalik Buterin saying that he bought 50 million HIVE ?

Bringing just one big investor or partnership with a community driven marketing can help HIVE network to grow 10X.

Posted Using LeoFinance Beta

I... think that'd be good for our price... but I don't know that it does much for the community, personally.

But that could be my bias against super-rich people who have no stake in the community and are only looking to pump and slowly exit.

I personally think that HIVE is more than our price feeds, and without buying into the actual site and our ancillary services and using them... I don't give two fucks what size someone's bags are because those people are transient and are just looking for a chance to dump down the road.

So, for me, I don't think it's enough to have "one big investor". I think we need to have passionate adopters that actually believe in the service, and I'd rather have 10,000 of those than one Vitalik any day.

I personally think that HIVE is more than our price feeds

Price reflects growth potential and innovation.

To bring innovation & growth, we need to bring the right investors and right partnership.

Posted Using LeoFinance Beta

Worth noting - I'm not at all saying your approach is wrong. As we've discussed before, I believe in your approach and I think it has value. I support it and I try to tastefully shill when I can (largely through talking about it with IRL friends and getting them to jump into HIVE)... so I'm, in a broad sense, totally on-side with you.

I don't think anything you're doing would hurt us in any way, I just think I'd focus on different parts... but there's no wrong answer and I'm 100% all in on seeing you succeed with what you're trying.

If we throw enough shit at the wall, something will stick. We have room to try every approach.