Twitter isn't that important for adoption. What is important is getting listed on one of the big western exchanges.
Your average Joe doesn't want to go through the hassle of getting verified on multiple exchanges. What they want is just one exchange, and then they'll only buy coins listed on that exchange.
When Hive forked, we ended up with an eastern token (Steem) and a western token (Hive). Steem is listed on all the eastern and Korean exchanges, and when the fork took place, Hive was listed on those exchanges too.
But Hive's user base is Western - the United States, Europe, South America. And it needs to be on one of the big western exchanges like Coinbase or Kraken.
This is even more important as some of the shadier eastern exchanges like Binance are now banned from places like the UK.
Once Hive is listed on a big western exchange, adoption will become much easier. You might need to pay money to get listed - perhaps some of the developer funds can be diverted to achieve that end.
web 2 social is how western exchanges find coins. it's a shame we have been targeted so early in our life to be attacked this heavily. But I'm super bullish on tech that web2 shadow bans.