No, nothing like buying mining equipment. Mining equipment gets obsoleted as difficulty rises, there is only a window of operational profitability which declines over time. Self voters only increase their share of issuance perpetually with no ongoing costs or window of profitability.
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I think that there are costs, but they’re hidden. There’s a lost opportunity costs for every self vote. 100% self-voting is very effective in the short run (I’ve seen estimates in the 30-35% annual return range), but it achieves that at the expense of building relationships. If you’re not voting for and commenting on other’s posts, you might completely miss the chance to attract the attention of dolphins, orcas, and maybe even whales who might provide upvotes for years to come.