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You must...And once appropriately 'stached you will then be henceforth considered to be of the Gentry.

Oooo, that has a nice ring to it!

You'll be able to (officially) have serfs. It's glorious.

I love a serf. Serfdom is overlooked these days

As one of the privileged Gentry, you can expect those Serfs to toil away on your behalf from 5am to 8pm, 25 hours a day, 8 days a week. And you? All you have to worry about is what colour tights and jerkin you're wearing and that your court jester is, indeed, funny 'Tis a grand life...for the Gentry. The Serfs, not so much.

Ah the colourful tights and jerkins. I forgot about them, the advantages keep on coming!