The current difference is those who buy votes basically get their money back in an up vote from the bot, those who use the promote option do not get their money back it goes back into the reward pool unless unique users give them an up vote.
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Aah ok, didn't know that, thank you! So basically that makes us the advertising agency benefiting from those promoted posts. In that case keep that feed clean and it makes it a lot more sympathic for me now :)