Thanks for the update and everything you guys are doing for the game!
As far as the conversion problem for new players goes, I experience exactly the same while onboarding players through the affiliate program. I'm keeping track of my own numbers and from the 110 that made an account using my link, 67 never played more than 0-3 matches to quickly give up afterward. Most of the ones that did play more games end up buying the summoner's spellbook and tend to keep playing often also really building their own card collection buying packs from the store.
My personal take on this situation:
- Players sign up with the only goal to earn something.
- Players are way less willing to use any kind of mental power to start off.
I believe this is true for ~ 90%+ of the people that sign up (including myself when I started way back). The game gives no sense of earning rewards early on and requires a lot of information to be absorbed all at once which I believe are the main reason for the low conversion numbers.
Basically, you need to give potatoes the sense that they are earning rewards while they have a fun experience learning what the game is about without having to think. Many come for the rewards but end up staying for what actually is a great game.
Why not have some kind of in-game tutorial or series of small tutorials that explain the basic concepts of the game and gives out rewards for completing it in the form of Loot Chests or a card that is created like the Halfing Alchemist which can only be acquired by new accounts that are created who also buy the Summoner's Spellbook. Or some kind of reward that unlocks each time after reaching 5 - 10 - 25 - 50 - 100 games played. The game has a certain hook point where things start to click once you played a certain number of games and understand the basics.
Also, explaining why the game requires a 10$ entry cost to actually unlock the rewards they earned will probably help. (at least it would for me)
Anyway, that's my personal view on it. I hope it makes sense and doesn't come across too rude :)
Keep up the great work!