It's a catch-22. The company needs money and some people want to buy new cards. I personally find it's getting hard for me to even play with the sheer number of cards and rulesets, but that's just me. So while I think there can be such a thing as too many cards, the company will always have to make new sets. And that's what Modern format is good for... to limit it to just two sets.
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The main purpose of Modern Format was to give Splinterlands an affordable entry price to new players. With the amount of printing and older cards out there, literally 100% of the use case is taken away with Wild format where you are forced to run a bot, and the costs to enter barely get covered by the earnings. It has become impossible to still have fun with older owned cards.
The main reason they are sticking to making new cards is because there is still a group of players left who will buy them even though this group is clearly shrinking as shown by Rebellion. Also, how does it makes sense to sell more cards to mainly cover the cost of the creation of the new cards.
The only thing that matters to bring in new players are green candles and the belief of new players that their card assets will hold up or increase in price.
I don't consider that to be the main purpose of Modern format. Pretty much every trading card game I am aware of does something similar, because over time as more and more cards are released it just becomes too overwhelming to be able to choose from that many cards, and it's extremely difficult to maintain a fun and balanced game with that many cards as well. With Splinterlands it's even more pronounced because you have a limited amount of time to choose your cards.
That's not the case at all. Rebellion brought in over $3M in total, half for the company and half for the DAO. It cost only a fraction of that to actually build the set. Card sales are what pay for everything and allow this game and economy to exist and continue to operate.
That being said - I'm interested to hear how you would suggest doing things differently.