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I've updated the site now. The top one now links first to the 'SBD' part and from there you can jump to the ticket shop... Some extra promotion for SBD sales.

It's absolutely technically correct. It's just strange to a non-crypto (or goldbug) person. And the first rule of UX is to never surprise the user. But there's also the importance of minimizing clicks which is why I wasn't fully confident in my own suggested alternative.