I gotta say, I kinda thought the same thing as spooky at first, but your logic makes sense to me. I probably would never click on an ad for Steemit online, I would honestly bet that it is some sort of scam. But seeing it on a billboard in real life does seem to give it some legitimacy, even if that's just a psychological trick. Keep up the good work!
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Thank you @dexter-k , we truly hope that the billboard campaign will gain worldwide trust for Steemit and make it become a common household brand! Appreciate the support.