Hey @spookypooky I don't see the billboard campaign as a replacement for online marketing, I see it as supplementary. I always use the analogy of Coca-Cola, they are omnipresent and top-of-mind, their ads are on billboards, vehicles, coffee shops, TV, you name it.
My major is marketing and what I learnt is that it can take up to 8 engagements with a user before they decide to try a product or service. They may not click a banner immediately, they could consider it a scam or internet gimmick, however if they saw it on a billboard previously, it gives it some "real world" validity, if a company is spending on a billboard, the public sees them as more legit, especially because of the price tag and impact.
There are arguments that internet advertising brings the "trolls" and undesirables, but I would never go onto someone's post and put their idea down. The important thing here is that the community comes together and the billboards lift spirits, my kids drive past with me and say "Dad, look ... Steemit!", can internet advertising do that?
it gives it some "real world" validity
virtual and reall world as one part is great idea.
just like coca cola, and the most recent one pokemon go a combination between online gaming and real world.
so advertising steemit online and offline is a perfect idea :=)
Thank you @minergate123, we have to power to explore all avenues so why not do it. Pokemon was really clever, hats off to those guys. Maybe we need Steemed Glasses, instead of Google Glass :)
I gotta say, I kinda thought the same thing as spooky at first, but your logic makes sense to me. I probably would never click on an ad for Steemit online, I would honestly bet that it is some sort of scam. But seeing it on a billboard in real life does seem to give it some legitimacy, even if that's just a psychological trick. Keep up the good work!
Thank you @dexter-k , we truly hope that the billboard campaign will gain worldwide trust for Steemit and make it become a common household brand! Appreciate the support.
Good argument, upvote and supported :)
Thank you @tosch keep on Steemin'
You crack me up lol