Faceback or Facebook?
It's an intentional turn of phrase. Facebook Feedback = Faceback :) We're all caught in a feeback loop with it's roots in social media and AI autocuration of our media streams and our search results. Hence it's a "faceback loop". Maybe I'm trying to be too cute, but if the latest couple on twitter to ship can become a new word, then I can invent new words too! ;)
Agreed bout the media though. The lack of media coverage for North Dakota is unsettling.