Discussion
We're facing an unpredictable global economy and market. We know for a fact that events and activities must be planned out at least 6 months in advance, usually 12. However, at this time, no one knows what's coming. While we can't control the world, we can control Hive. For this reason, we're looking at a 5 year general strategy rather than fleshing out a single year one and to achieve this, we're endeavoring to line it up with Hive development as much as possible.
Market forecasts present a very peculiar challenge as we are currently in what's commonly referred to as a "crypto winter". It is a good time to get into cryptocurrency investments but, with prices being rock-bottom, new investors lack the confidence to do so.
At the same time, the crypto winter is not without its benefits. Competitors naturally thin out during hard times as many require strong return in order to pay staff, service operators and investors. Hive naturally has a smaller digital footprint and is more cost-effective by the virtue of being fully-decentralized. If we optimize efforts, our spending and use our resources wisely, we can persevere. That means moving steadily ahead at a constant pace but treading carefully.
What does this mean for marketing and promotions that fall under Value Plan?
Marketing and technical development are not that different. Both require optimization. We are optimizing our activities to keep a tighter control on deliverables (KPIs) and target instead of casting a wide net.
- Conference sponsorships ↓ (pivot) → Free opportunities
- Niche promotions ↓ (pivot) → Brand recognition/digital marketing
- Holistic brand awareness activities ↓ (pivot) → Partnered brand awareness activities
- Social impact projects ↓ (pivot) → Documentation & publication
The projections for 2026 can be seen on the first page of the Quantitative Review sheet.
The path forward revolves around improvement and professionalism. Doing nothing and spending nothing will not benefit us. Overspending will also not benefit us. There is no altcoin or crypto-based project that can buy itself out of the current economy.
Our focal points for 2026 remain unchanged and fall under the domain of Optimization:
- Process improvements (documentation, professional collaboration)
- Quality improvements (dashboards, SMART/Northstar)
- Efficiency improvements (CRM use, timekeeping)
We look forward to working with a reduced budget this coming year.
Notes
- We are not implementing the Timing Pilot mentioned in the previous report as all it would do is misalign the marketing roadmap from the development one and unnecessarily complicate matters.
- We are setting up multisig in the near future as a security mechanism and to improve transparency. This means that multiple Value Plan project managers will have to release funding from the wallet.
- The reduction in the projected annual budget is largely due to the significant reduction in sponsored conferences and hosted events as well as in the natural wrap-up and status change of multiple projects.
- We will keep using Plug-In Proposals and Bridge Proposals to account for any unexpected opportunities and funding needs.
- Physical promotions within Venezuela are largely on pause for the foreseeable future due to the political situation-related safety concerns. A separate update will be released when they are unpaused with relevant metrics and event details.
Quantitative Review
First, we would like to thank @Blanchy for taking the time to help with this.
Raw data reports:
Please note that part of the Quantitative Review sheet is the pivot from old and new verticals. There is some ongoing work on these verticals at this time and they may further change. For this reason, please keep the sheet bookmarked and check back to see the progress.
Overview [R]
Your Value Plan keyholders as always are @theycallmedan, @smooth, @guiltyparties, @crimsonclad and @blocktrades. Project management is carried out by @crimsonclad, @lordbutterfly and @guiltyparties.
The project scope includes promotional, marketing, impact and task-based activities that support Hive and its ecosystem as a whole. Activities may be major or minor. Project costs such as logistics and merchandise fit within the scope.
We take project management and quality control very seriously. All line items are continuously scrutinized and we employ a cyclical feedback model of communication.
[R]=Repost section for your information.
2026 Q2
Please note that this proposal has been delayed due to situations outside of our control (event changes, global instability and market volatility). We debunk the idea that any delay is caused by any individuals. Value Plan does not allow lobbying. Q1 has not seen any notable events and most expenses incurred during it have been covered from the 2025 Q4 remains.
Hive Tech Events
Location: Global
Date: Q2+
Status: Ongoing
Characteristics & Requirements:
- Tech events are smaller Hive-organized events that are conducted in professional environments with the goal to physically showcasing Hive and its capabilities to a local audience.
- 30-300 guests who are vetted as appropriate for the locale.
- Defined by Hive brand asset placement across all materials in a high-quality manner.
- Located in new, modern facilities suitable of positively contributing to Hive's image.
- May be for-profit with all profits earned going back into the DHF.
- Must use accounting sheets with explicit line-items defined.
- Example: Boundl3ss (2025)
Additional Information:
- Please see https://gitlab.syncad.com/hive/marketing/-/tree/master/planning?ref_type=heads for event definitions and relevant information.
- https://docs.google.com/spreadsheets/d/1PnGnr8o11xii12DrfrNK_8N491GsGTZt_IB3g0lLvpA/edit?gid=1152760254#gid=1152760254 for the Google sheet tracking format.
KPIs (SMART) centered on: Event Creation
| Goal | Deliverable |
|---|---|
| Specific | Host Hive-focused professional events for the local crypto investors, builders and integrators |
| Measurable | Attendance by a predetermined number of vetted/invited individuals (subject to venue capacity); Attendance by 90%+ non-Hive members |
| Achievable | Leverage special interest groups and crypto event services where necessary to facilitate and ensure a curated invite list; Apply lessons learned from previous successful Hive events such as Boundl3ss as templates; Streamline planning through collaboration with project managers |
| Realistic | Attendance targets set during the planning phase; Event to be confirmed only after targets are set and prospective budgets are known |
| Timely | Campaign results to be tracked live; Event to take place within a 3-6 month planning period for a small event and 6-12 month planning period for a large event |
KPIs (SMART) centered on: Partnership and Investment
| Goal | Deliverable |
|---|---|
| Specific | |
| Measurable | At least one functional partnership or integration per event; 50%+ of non-Hive attendees to create Hive wallets; 25%+ of created Hive wallets to be funded through the owner's purchases of HIVE or HBD (powered up where applicable) |
| Achievable | Apply the new CRM to track connections for follow-up to ensure no connections are lost; All connections are to be promptly recorded and entered into the system |
| Realistic | .. |
| Timely | .. |
Note:
Use the locations we already paid for or have scheduled in. You may use them by adding onto them.
If you are interested in heading such an event in your area, please contact us. Please remember that all Hive Tech Events are volunteer engagements.
Paid Ads Split Between Hive DApps & VP
Location: Digital
Date: Q2-Q4
Status: Initiating
VP aims to introduce a shared-cost advertising model in order to encourage Hive dapps to undertake digital promotional initiatives.
- 50/50 split between VP and participating Hive DApps.
Example:
- Total budget: $1,000 → $500 from Value Plan, $500 from the partner dApp (not from the DHF).
Definition of Dapp:
- A Hive-based application, game, service or tool with a unique frontend/website/mobile store page.
Requirements for DApps:
- Address existing engagement and/or onboarding obstacles directly.
- Ensure that the dapp is ready, functional, secure, and without bugs.
- Produce a comprehensive campaign outline with graphics, wording, and other elements pre-defined.
- Ensure that the Hive logo, link and name are represented in the ads. No other blockchains should be advertised in the same campaign.
- Specify onboarding funnel and user journey.
- Specify KPIs (use template below).
Unsuitable Dapps:
- Dapps that are incomplete or have just been created as MVPs as part of Hive hackathons.
- Dapps that have a DHF proposal out with "marketing" specified as part of their proposal budget.
- Dapps that run primarily on another blockchain and are lightly integrated with Hive.
Note:
- Dapp integration/partnership agreements do not qualify for the split.
- This is an initiative for digital marketing only.
- The cost of creating the ad is not included and is the responsibility of the dapp.
- Ads have to be tasteful, non-political, and positively represent Hive.
- Where the ads sell a product, profits are to be deposited back into the DHF (if the dapp is a DHF recepient) or detailed accounting is to be submitted (if the dapp receives no other funding) for their use.
- Hive social media platforms (X 'hiveblocks', etc.) may be leveraged as needed.
KPI Template:
**KPIs (SMART) centered on:**
|Goal|Deliverable|
| --- | --- |
|Specific| .. |
|Measurable| .. |
|Achievable| .. |
|Realistic| .. |
|Timely| .. |
Q2+ Schedule
University event
Location: Croatia
Date: TBC, Q2-Q3
Status: Executing
Hive will be represented by Mirna (rally team) at a university conference.
This is an opportunity organized by Mirna that she explicitly designed to be a cost-free event for Hive.
(No KPIs at this time due to the novelty of the event.)
CMC + Social KOLs Collaboration
Location: Digital
Date: Q2+
Status: Initiating
Utilize CoinMarketCap socials and CMC KOLs to amplify Hive’s exposure focusing purely on Hive token sale and ecosystem attention. Please note that the scheduling of this activity significantly depends on the schedule of CMC updates and their application, some of which is out of our hands.
• Underexplored promotional venue for Hive.
• By far the most visited landing page for the Hive ecosystem.
• KOL costs on CMC are significantly lower than other platforms.
• Audience quality is exceptionally high, users inherently crypto-native, investment-minded, and looking for opportunities.
Prospective Budget: 20,000 HBD total.
KPIs for this will be tailored to the individual initiatives and cannot be projected at this time.
Exchange/Partner Collaboration
Location: Digital (EN and ES)
Date: Q2+
Status: Continuing
Process:
- Conduct a series of joint marketing events, AMAs, Spaces, and general digital promotional activities
- Present Hive in a professional and uniform manner while promoting distinct listings
- Ensure that proper resources are available ahead of time so that activities can be scheduled without undue delays
Digital Marketing
Location: Digital (EN and ES)
Date: Q2+
Status: Continuing
Process:
- Develop and launch a comprehensive marketing strategy with quality brand assets and a united vision
- Present and represent Hive in a professional and uniform manner throughout any campaigns
- Focus on supporting the Hive community and ecosystem through a balanced representation
- Focus on timely and relevant messaging around AI themes and Hive being excellent to develop on
Wrestlefest (Name TBC)
Location: Williston, ND, USA
Date: TBC
Status: Executing
This event is currently awaiting venue confirmation. It will have a separate post once the date of the event(s) is known. The date had to shift due to circumstances beyond our control. We are currently attempting to craft multiple events for maximum impact out of a single event. The fact that the event is in a smaller town allows us more flexibility than when it comes to events in major cities.
The Wrestlefest is a Plug-In Proposal project that has already passed last year. There is NO additional ask in this proposal. It is mentioned as it is on the schedule. This event sells tickets.
BuzzParty (Hive Open Days), Spain
Location: Alicante, Spain
Date: April 30 - May 3, 2026
Status: Executing
BuzzParty is a multi-day social event that takes place in different cities every year (Graz in 2025, Hamburg in 2024) as a cross between a social event and a conference. Community members will be joined by non-Hivers for a schedule of learning, connection and collaboration.
KPIs (SMART) centered on: Attendees
| Goal | Deliverable |
|---|---|
| Specific | Attract 50 attendees from Hive and outside (50/50) |
| Measurable | Track 25 Hive attendees + 25 non-Hive attendees; Create 15+ new Hive accounts; Encourage at least one post per user about the event |
| Achievable | Leverage existing Hive community, proven marketing experiences from Hamburg and Graz events, web3 community connections of Hive España |
| Realistic | Build on successful previous editions and utilize buzzparty expertise and community connections, work within available budget and 3-month preparation timeline |
| Timely | Marketing campaign: January-April 2026 Technical setup: April 29, 2026 On-site setup: Morning of April 30, 2026 Event execution: Afternoon of April 30 - May 3, 2026 Post-event analysis: End of July 2026 Continuous support of onboarded users |
KPIs (SMART) centered on: Content & Media Coverage
| Goal | Deliverable |
|---|---|
| Specific | Produce event documentation through blog posts, livestreams, and video highlights to maximize reach and create lasting resources |
| Measurable | Publish additional 4 blog posts about event details; Stream 6+ main sessions with <5min downtime; Create 3 highlight videos; Create 6+ shorts |
| Achievable | Utilize established multi-camera streaming/recording setup, editing expertise, 3speak platform integration, live translations/post-editing captions, existing Hive audience base and web2 social media channels, collect media from attendees in one cloud folder |
| Realistic | Build on proven video production workflows from previous projects, allocate 2-3 hours weekly for content, leverage buzzparty team's content creation experience |
| Timely | Blog posts: 1-2 per month January-April 2026 Livestream tech testing: April 1-14, 2026 Live streaming: May 1, 2026 Final event recap: June 1, 2026 Highlight videos: End of June 2026 |
KPIs (SMART) centered on: Community Impact & Onboarding
| Goal | Deliverable |
|---|---|
| Specific | Successfully onboard new users to Hive ecosystem and encourage meaningful connections beyond the event |
| Measurable | Create 15+ new Hive accounts during event; Achieve 80% of new users publishing their first post within 7 days; Generate 50+ event-related posts from attendees; Facilitate 2+ documented project collaborations; Maintain 60% new user activity rate at 30 days post-event |
| Achievable | Provide on-site onboarding support and beginner workshops, mentorship pairing with community builders, and follow-up communication channels |
| Realistic | Leverage experience from community building and Hive attendees, allocate team members for onboarding support, gather/create simple step-by-step guides, offer continuous support infrastructure |
| Timely | Onboarding materials ready: April 20, 2026 On-site workshops: April 30-May 1, 2026 First post encouragement: During event + May 4-10, 2026 Week 1 check-in: May 10, 2026 Month 1 check-in: June 3, 2026 Ongoing support: Continuous through June 2026 |
KPIs (SMART) centered on: Marketing & Outreach
| Goal | Deliverable |
|---|---|
| Specific | Execute multi-channel marketing campaign to reach both Hive community and external web3/tech audiences in Spain and Europe |
| Measurable | Generate 3+ meetup website entries and 3+ local event website entries; Place 1000 flyers and 5 posters in and around Alicante; Secure 1-2 project collaborations, each creating 1+ promotional post to their community; Achieve 25+ registrations through event websites |
| Achievable | Leverage Hive España's local connections, buzzparty's marketing experience, and established relationships with web3 communities |
| Realistic | Build on proven promotional strategies from Hamburg and Graz events, allocate consistent effort across 3-month campaign period, utilize existing content creation capabilities |
| Timely | Website launch: October 26, 2025 Campaign kickoff: February 1, 2026 Meetup/event website listings: February-March 2026 Flyer/poster distribution: March-April 2026 Final speaker/session announcements: March 2026 Event updates: April 30-May 3, 2026 Thank you/recap posts: May 4-10, 2026 |
Prospective Budget: 12,000 HBD total (9,000 HBD outstanding.)
Young Art Fair, Poland
Location: Poland, multiple locations
Date: 2026
Status: Ongoing
The artistic event plans for 15 events across major cities in Poland. Hive is a returning partner and the YAF team is already familiar with it. The initiative is aimed at introducing Hive to artists and art lovers and growing the Hive artistic end-user community.
Key points for 2026:
Hive will keep logo and roll-up placement at fairs, but in a maintenance / passive mode:
- No active initiatives or heavy involvement required.
- Occasional small visits are possible, but no responsibilities beyond the agreed package.
- Additional promotional options possible.
Proposed Yearly Plan & Budget (With Brackets)
| Item | Frequency | Price per Event | Total Value (Estimate) |
|---|---|---|---|
| Logo on Posters + Roll-Up | All 15 fairs | $150 | $2,250 |
| Community Competitions | 4 major events | $250 | $1,000 |
| Messages to Exhibitors | 4 events | $150 | $600 |
| Additional Promo Activities | Annual | N/A | $1,000 |
Prospective Budget: 5,100 HBD estimate + expenses.
Hive will act as a Passive / Community Partner in 2026, keeping presence and visibility with optional add-ons, for a total budget of ~$5,100 plus expenses. This allows us to stay involved without over-committing, while retaining access for future opportunities.
KPIs (SMART) centered on: Passive Events
| Goal | Deliverable |
|---|---|
| Specific | Maintain the partnership without overextending resources; Build on foundations from 2025 for long-term visibility and potential; Set a standard for community-based support, rather than full commercial sponsorship |
| Measurable | Participate in 15 scheduled YAF events |
| Achievable | Leverage passive participation through attractive branding to draw in attendees; Leverage active participation where necessary; Craft engaging community competitions for participants |
| Realistic | Keep energy and time manageable while ensuring HIVE remains associated with the art community |
| Timely | Follow YAF pre-scheduled events |
India Holistic Strategy
This is a Strategy and NOT specific events. The events feed into the above Hive Tech Events section.
Location: India, multiple locations
Date: 2026
Status: Initiating
Stream 1
Onboard writers to Hive. Have them use our chain to copyright their creation and share their content through various Hive frontends.
Target: Professional writers who have been recognized on a national level through having participated in a nation-wide event. They are established and upcoming writers looking to copyright their creation.
Process: Hold Online and Offline meet-ups where we teach them ins and outs of posting on Hive. Instead of telling them that they can earn by publishing their content on Hive, we will be telling them that they can create their own identity on blockchain and use it as a way to copyright their creation.
KPI methodology:
- Track number of registrations on Luma
- Track accounts created using creation codes of @guiltyparties
- Track account activity in the span of 1 month, 3 months and 6 months.
Stream 2
Host hackathons to bring new projects on Hive (ie. using Magi, using HAF, using AI, etc) or have existing projects integrate themselves to our chain.
Target: Young web3 developers, developers who have already built a dApp on other chains.
Process:
- Hold Online and Offline hackathons
- Partner with different educational institutions to host hackathons
KPI methodology:
- Track number of registrations on Luma
- Track accounts created using creation codes of @guiltyparties
- Track the number of projects submitted and their quality
- Track projects's development in a span of 1 month, 3 months and 6 months.
Stream 3
Make Hive chain the first blockchain for undergrads who are starting to explore web3.
Target: 1st and 2nd year college students
Process:
- Hold Online and Offline web3 classes
- Follow a standard curriculum and issue certificates on completion of Hive course.
KPI methodology:
- Track number of registrations on Luma
- Track accounts created using creation codes of @guiltyparties
- Track live class attendance
Stream 4
Network with BDs, KOLs and Investors and have them talk about Hive without having to pay them anything.
Target: Web3 investors, BDs and KOLs active in crypto space
Process:
- Attend 2 major web3 conferences in India
- Approach the target and talk to them individually about Hive
- Invite them to Hive events
KPI methodology:
- Guide them on how to buy HIVE/HBD and track their account activity
Reserves, Prepayments and Funds Due
There are amounts due in relation to 2026 Q1 activities and any maintenance of Hive assets and similar. These are small amounts (some of which have been paid out of pocket so far), some that have been bridged, and some where the vendor allowed us extra time. There are also pre-payments that will become due for Q3 and Q4 events (such as HF should it be planned within the time period). These are likewise relatively contained. Pre-payments mean we avoid larger bills later on for static annual events such as Hive Fest.
Proposal
This Value Plan budget for Q2 (partial Q3) is asking for a total of 80,000 HBD in two installments.
The first installment is 40,000 HBD which is to take 4 days to fill.
The second installment will be put up in May and complete the budget. The budget may change, although not significantly due to the lack of major conferences. The second installment is largely for HF down-payments.
The reason for the installments is to have enough of a gap in funding to allow any other proposals to come in without having to wait for the completion of the Value Plan budget. It is recognized that stakeholders will have to revisit the proposal system twice.
https://peakd.com/proposals/372
https://ecency.com/proposals/372
Thank you,
~ The Value Plan Team
Too expensive; overspending and no meaningful results.
utterly wasteful
We shouldn’t look to onboard 15 or 100 new users. We should look to onboard one investor. Just 1. Who is willing to invest $10K on hive.
Then the next one.
Were Hive a platform that retained it's users, and gained new users organically, we'd have to beat investors away with clubs. Investors seek opportunity to increase the value of their investments, and until Hive provides that opportunity by retaining it's current users and attracting new ones, it will remain unattractive to investors.
Please consider my reply to @beggars in ITT this thread and the Stewards of Gondor experiment (which I believe predates your joining the platform) to improve user retention and grow the platform organically.
I absolutely agree with you that Valueplan is not how to grow Hive into an attractive investment vehicle, because it does not do anything to retain present users, nor attract new users organically. What it has done for years is blow enormous sums of money to gain nominal new users that simply quit posting in short order. Nothing in this present ask is substantially new or different in that regard. Frankly, if we just gave new users 800 HBD for joining and staying for a year, we would have an enormous influx of users without all the rigmarole Valueplan is proposing to gain new users at a cost of 800 HBD each.
Valueplan's adamant refusal to use GAAP to properly account for the $M's it has already disbursed, and the >$1M more it proposes to disburse this year, is scandalous, and supports the credible allegations of theft by fraud that have been made in prior years. Double entry bookkeeping is so simple children can do it, and Valueplan demonstrates it has the ability to collect and present that data at least as well as children running a lemonade stand, which is all that is necessary to be accountable to the Hive community for their expenditures of the DHF. That they continue to not use GAAP, and refuse to provide accountability for their expenditures of the DHF funds, only supports allegations they are intent on facilitating theft by fraud.
yeah it really looks like onlinemarketing is not a thing. Thats like try to sell software local. Thats so wrong.
They should hire or get some onlinemarketing specialist for branding and content marketing that works native for them, not third party.
Local is a waste of money.
In-person events might have moved the needle in 2017-2018, but it's an incredibly outdated form of marketing in 2026. People aren't going to crypto events as much as they used too, especially for a chain as small as Hive. Sponsoring art fairs and other events is not going to result in any meaningful growth. The problem is Hive is such a generic name, if you search for it online a bunch of other irrelevant results come up. It doesn't have the unique brand recognition and moat of something like Bitcoin or Ethereum.
With all of the Middle East conflict happening right now, the price of everything is going up and even if things get better, they'll take a long time for prices to come back down. There is already talk in many countries of increasing interest rates because of the pressures many countries are facing on their economies. People aren't just willingly travelling to niche crypto events when everything is getting more expensive.
Do you know what does move the needle? Getting recognised socially online. Hive isn't even in the conversation on crypto Twitter, barely anything on YouTube, TikTok and other places people are actively handing over their attention to. We should be funding efforts to get better reach on Twitter, funding YouTube content and other things that could have a net positive and don't require the expensive cost of organising an in-person event to hopefully onboard a few people onto Hive.
Even then, once you get people onto Hive, what's the value proposition, why should they stay? This place has become a good ol' boys club where a handful of influential people participate in one big circlejerk to benefit themselves and their friends, while pretending to care about the lesser powerful and influential users. We've been funding these types of proposals for years, Hive is at 6 cents, we're not seeing much new user growth, we've lost people and we're not fostering the people we have left who have the skill and means to actually contribute to this place. All I see is the same people taking from Hive, pretending they care and pretending they've helped grow this place when everything suggests what we have been doing has not worked and we need to try something new.
This place has no shortage of smart and capable people, but we're not fostering or encouraging them because what's the incentive, to make whales and DHF abusers wealthier off the back of lesser influential peoples ideas and work? We need a reset, we need new thinking.
The sad reality is the crypto ecosystem has all but standardised on other larger chains like Ethereum, Solana, Tron, Cardano, etc. That's not to say Hive doesn't have a place, but we're never gonna be top 10, not even top 50. When people go to crypto conferences, they've already made up their mind about smaller chains like Hive. There is no incentive for them to come here and try, because as it has been proven time and time again, it doesn't matter how much you try or how good your contributions are, the same people benefit (many of whom had first-mover advantage with Steemit).
ValuePlan needs to break out of its 2017-era thinking and try something new. Stop throwing so much random stuff at the wall and seeing what sticks. Because from an outsider's perspective, it looks like VP doesn't actually have a clue what it's doing and just hopes one day one of its ideas pays off like a gambler in the casino hoping they'll strike it big one day on a slot machine.
Its not valueplan. It @guiltyparties ‘s plan.
Value plan has for years been given high budgets with no real sucess to point at…. so much consistent failure over so many years means new people get brought in. Nope, not here. Who here on Hive voted for @guityparties ??? Is he a bad guy? No. Does that matter? No.
Results matter. This isnt personal. Its common sense.
That we keep repeating this same thing is cray cray.
And so it goes
BT.
Steem advented in 2016 at #3 on Coinmarketcap. Since then social media has become the largest sector of the global financial markets while Steem, and now Hive, have continued to plunge in the rankings. The reason Hive continues to shrink while the social media market continues to grow is that >90% of rewards from the rewards pool are extracted by the whales that possess >50% of stake voting for witnesses.
If Hive well rewarded good creators for publishing content on Hive, those good creators would stay on Hive, and their good posts would attract new users that see good creators happy they publish on Hive. That is all we need, and until we have that we will not have what we need to grow and attract investors. The problem for Hive is that the current government can only retain it's total control if it retains >50% of stake voting for witnesses, so they do not want to lose their lock on governance by diluting their controlling stake with new investors that will then be able to vote that stake for witnesses.
We could be #1 in the social media rankings, and on Coinmarketcap, and all we need to do is reward good creators well so they are happy they are posting their good content on Hive, and that will attract new users, which will attract investors because Hive is a growing platform that is a good investment opportunity. Nothing else we do will suffice, and unless we do that we will continue to shrink and discourage new investment.
Do they know ppl use social media and the internet? No onlinemarketing? Local events? we are in 1980 to sell software? But not companies? LMAO
I just think I have zero confidence in how this has been thought out and it is time for new blood to take the reigns and control the purse strings. I could say a hell of a lot more and I am left a little confused when I see certain projects transitioning when they should be scrapped altogether. The DHF fund should be used to benefit HIVE and there is so much more one could do if you thought outside the box.
Everyone should be brutally honest and ask the question does this benefit HIVE and is the spend justified and if there is an argument against it then it should not even be considered. HIVE is a community and not one or two individuals who have the backing of whales. What the DHF does affects each and everyone of us and it is hard to fathom how certain projects keep getting approved.
What a bullshit bingo on those "KPIs".
If that was created in a privately run company, the writer would be fired.
If that gets through, I have no hope for Hive.
And please @crimsonclad, @lordbutterfly and @guiltyparties, name it as you want, but don´t use the term project management for your activities.
100% and why not online marketing and real branding by someone that knows how it works...
Is crazy to think about local marketing in the age of internet...
No, I do not support this.
100% all those proposal are so wasteful. No targets to hit. No online marketing. Just 1980 local marketing for that price lol.
No branding, no devs onboarding, no investor onboarding. That happens all online.
I see that https://docs.google.com/spreadsheets/d/1PnGnr8o11xii12DrfrNK_8N491GsGTZt_IB3g0lLvpA/edit?gid=1152760254#gid=1152760254 reveals you collect relevant accounting information, and have it available to you. Yet despite many calls for you to use GAAP (simple double entry bookkeeping) you continue to not use it. There have been credible reports of theft by fraud from Valueplan, and I strongly encouraged GP and LB to provide receipts to prove no fraud occurred at that time, but both of them refused to ever provide receipts, and LB was apoplectic and acted in an extremely defensive manner, accusing me of all sorts of personal failings because I dared to demand Valueplan be accountable to the community for the enormous sums of the communities development fund it disburses.
This is absolutely unacceptable, and no professional organization would tolerate such puerile behaviour by their principals. My own children had better accounting for their lemonade stand when they were ten years old. Until and unless you adopt standard, simple, and time proven accounting that everyone from children running lemonade stands to every business Hive uses to acquire the goods and services necessary to it's marketing, GAAP, I will continue to vote only the Return Proposal and recommend everyone do the same.
Without proper accounting procedures, Hive is just begging for theft by fraud, and there are already credible allegations that has happened, with the principals involved refusing to provide proof such theft did not occcur.
No GAAP, no vote. Anything else is amateur hour.
It's time for a radical change. It' time for a community elected team to take over. Throwing money out of the window for years takes you nowhere.
Unfortunately Hive is a plutocracy. 'The community' isn't the individual users of the platform, but the stake voting for witnesses. The stake on Hive has voted, and this is what the stake on Hive voted for.
The DHF is not throwing money out the window. It's throwing it to the whales that control >50% of the stake voting for witnesses, because that's who is controlling Valueplan.
Since there is no mention or update with how any of this in the past has increased Hive's userbase or outside investments in the platform, I'm going to assume it has largely been unsuccessful at this point and will continue to be. I only see a huge waste of resources so a few whales can live a corporate lifestyle with no real benefits to the 'corporation'.
The focus in terms of marketing and attracting new people should be like 95% online. utilize X, TikTok and other platforms. I don't like these platforms either but the costs are less, the reach is way way wider and statistically the chances of getting new people are higher.
The only reason i would attend an event if i were you, would be to attract investors and dapp builders, not the masses.
I joined hive back in the steemit days, close to 10 years ago. I literally found it by myself, searching on the internet. 100% of people that are here or were here and i had talked to, found Hive either the same way (searching on the net, watching videos, reading articles) or via word of mouth.
i believe that you have good intentions and the plan seems a bit better than what i have seen so far but i don't think it is the right one for that era
Why are we still pissing funds at a useless rally event? It isn't working, so why not drop it and move on?
I love the KPIs for Buzz Party; that's how I'd expect all projects to approach it. Can't wait to be in Alicante to preach for our favorite blockchain :)
On the other hand, what makes having a logo on posters plus some roll-ups worth over $2,000 in the youth fair project? I understand that's the price the promoters of the event usually charge their partners, but what's in it for us? Could we perhaps elaborate on the KPIs similar to the ones for Buzz Party? And could we make them the gold standard for all projects?
Congratulations @valueplan! You have completed the following achievement on the Hive blockchain And have been rewarded with New badge(s)
Your next target is to reach 7000 upvotes.
You can view your badges on your board and compare yourself to others in the Ranking
If you no longer want to receive notifications, reply to this comment with the word
STOPIt is encouraging to see an effort to improve transparency through the implementation of multisig and the definition of KPIs based on the SMART methodology, which is a necessary step toward professionalism.
However, the current approach still seems to overlook the key driver of any successful network: attracting investors and generating massive economic activity.
For Hive to truly scale, “brand awareness” is not enough; we need to compete directly with the most powerful EVMs on the market, which dominate the crypto space precisely because they maintain a constant flow of circulating capital and innovative products, especially in the DeFi sector
Attracting users without purchasing power will not move the needle on price or the ecosystem
The network needs crypto-native investors seeking real opportunities for profitability, similar to those found on platforms like CoinMarketCap
The historical success of products like Splinterlands on Hive demonstrates that massive activity only occurs when there is a functional product that incentivizes the movement of assets.
In summary: Fewer low-impact social events and more focus on scalability and competitiveness against high-performance networks. We need to attract those who come to invest, not just those who come to consume the DHF budget.
This is a democratic test: The consensus is obviously a no. If this passes, it truly proves how deep into trouble governance is.
The pivot to digital marketing and brand recognition feels like a smart shift, less flashy events, more targeted reach.
sounds like waste of money