An Example of Business Innovation

[silversaver888]

It is Sunday once again... and it is quite a lovely, #sublimesunday and #beautifulsunday in #mycalifornia!

Have you noticed these Coke bottle caps? Most are silver, but these Coca-Cola bottles are marked with a sunny yellow cap!

Source: MSN

Passover is a seven-day holy festival observed by Jews every spring. Wheat, spelt, oats, rye, and barley are the top five grains that fall under the category of chametz, or leavened foods, which Jews are forbidden from possessing or eating.

The term "kitniyot," which also covers the foods corn, rice, and beans, is a category of foods that are generally recognized by certain Jews as being prohibited.

Jews of Eastern European heritage do not consider the ordinary Coke formula kosher for Passover, despite the fact that it is kosher throughout the year due to the presence of corn syrup.

As a result, Coke's recipe is replaced with sugar instead of corn syrup temporarily.

Coke that has a sunny yellow cap is Kosher!

Business economic growth is greatly influenced by innovation.

Business innovation is the use and creation of processes, goods, services, and concepts with the aim of increasing the company's brand value. The replacement or enhancement of something is, thus, the essence of innovation.

Innovation is the special tool that business owners use to take advantage of changes as an opportunity for a different kind of product or enterprise.

What do you think of the type of business innovation shown in the example of Coca-Cola above?

Source: Business Innovation

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Comments

[joanstewart]

Something I don't purchase or drink, interesting they consider change of cap and ingredients for short period of time. All machinery would be required to have a steam cleaning to ensure total removal of traces of corn syrup, perhaps they run equipment installed separately.

Does it get tested and passed with legal requirements in place? Is the price the same or adjusted higher?

Brand this big does not really need to expand marketing, they literally sell themselves in most countries around the world.

!BEER

[silversaver888]

I suspect they will have the product year-round for those who like it. Although it tastes very much the same. And to those who may not know, it's just a change in cap color, And what a bright contrast to the red label!
I suspect that this is a WIN for Coke.

Thanks you for being the first to leave a meaningful comment on this article, @joanstewart. I appreciate you.

!LADY🥰🌺🤙

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[joanstewart]

Thank you @ladytoken

[joanstewart]

Many products here either carry the Halal or Kosher label for identification, first time change on bottle caps I wonder if many would realize.

Coke over here has a large range with different caps for Lite or Normal, I don't drink it,but do use it for cooking gammon in !LOLZ super tasty pulled pork.....

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[silversaver888]

Pulled pork? Yum!!!
Would you share the recipe?
Hahaha!!!
!LOL

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[joanstewart]

Big smoked pork leg (gammon), big pot, 2 liter coke, slow boil. Now up to you....
Hint some stock from pot, cranberry, mustard, chili, white bread buns, cold slaw, friends, feast!
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[silversaver888]

WOW... sounds good!
I'll cook it this weekend if I have time!
Thank you, sis. I'm sure I will enjoy it.
!WINE

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[joanstewart]

Cook for the love of it, add flavours you enjoy, sons enjoy sweet spicy on this one. !LOLZ

[joanstewart]

Left overs can be used into sandwiches or salads and will keep for a couple of days.
!PIZZA

[dbooster]

That's interesting! I don't drink soda, and I doubt the jewish population in Japan is big enough for them to do this here, so this doesn't affect me. But very interesting nevertheless!

[silversaver888]

On the other hand, I drink wine, liquor, and Coke! Hahaha.
!LOL

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[olympicdragon]

That's so interesting to know. I drink coke but never realized they use corn syrup. So they use sugar too when making coke !

[silversaver888]

Yes, they do. I just don't know if it is year-round, or during Passover only.
!invest_vote

[investinthefutur]

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[magnacarta]

For years I had seen the yellow-capped Coke bottles, but I only discovered their significance a few years ago. Since then, I've had trouble locating these Coke bottles. It's as if I jinxed myself when I read about them!

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[silversaver888]

Hehehe, I see it ever so often!
Beet sugar is healthier.
!invest_vote

[investinthefutur]

@silversaver888 denkt du hast ein Vote durch @investinthefutur verdient!
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[itwithsm]

Every business needs innovations and that's the best way to compete with the market to introduce new things to attract your users.

[silversaver888]

Indeed! Even when you think you have the best product already, keep looking for ways to improve and innovate.
!invest_vote

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[silversaver888]

Thank you @hivebuzz.

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[kerrislravenhill]

I didn't know that.
I'm happy that Coke has a sugar free version, leave the caffeine though.

Always, with love 🤗🌺❤️

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[stokjockey]

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[silversaver888]

Hahaha, I am a Diet Coke drinker too, sis. When there is no Diet Coke, I'll take Coke Zero.
Hugs and kisses, sis🤗
!LADY😍🌺🤙

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[silversaver888]

Thanks you, @poshtoken!

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[silvertop]

That’s very interesting @silversaver888 I had no idea about the yellow cap!🤔
Does Coca-Cola advertise this as being kosher somewhere on the bottle?

[silversaver888]

To make it suitable for Passover, the yellow cap bottles are created from cane or beet sugar. The caps bear the Orthodox Union's "O-U-P" kosher certification mark for Passover, indicating that it is acceptable to consume during one of the most significant Jewish holidays.
Neat, huh, @silvertop 😃
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[silvertop]

Just mentioned this to one of our neighbors ,and Liz @silversaver888 !! Very interesting, I am sure this will be very popular!😀

[elizabethbit]

That is very interesting! I haven't paid a lot of attention to Coca Cola, and now I will have to see the next time I'm in the grocery store!

I think Coca Cola is smart in offering this as it would mean a reduction in sales if they didn't. Obviously, they have done marketing research to make sure that it was a sound financial decision to do this. I would like to think they did it out of the goodness of their heart, but business is business.

Thanks for sharing sis and have a lovely rest of your day! Much love!🤗😘💞🌸

[silversaver888]

The Coke has collaborated closely with the Orthodox Union to make sure that their drinks are appropriate for special occasions.

Hugs and kisses, sis🤗
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[elizabethbit]

That is nice that there is a choice. Love ya back, sis!🤗😘💞🌸

[silverd510]

All the major brands have been doing that for years now.

[silversaver888]

The Record, a newspaper situated in Hackensack, New Jersey, published a story on April 2, 1998, which is when we first learned about the yellow tops on Coke bottles. It's likely that wearing caps had been a custom for many years earlier, but this was the earliest article on the topic that could be found in the extensive collection of archives on newspapers.com. This is per Snopes.

In 1935, Rabbi Tuvia Geffen, who served as the rabbi of Atlanta's Congregation Shearith Israel for 60 years, worked with the company to reinstate a limited run of the original recipe around Passover time so that Jews observing the holiday could still enjoy it.
https://www.insider.com/why-do-coke-bottles-have-yellow-caps-2017-4

Neat, huh!!
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[stokjockey]

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[silversaver888]

!LOL

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[stokjockey]

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!LUV

[silversaver888]

Okay, thanks!!!
!PIZZA

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[silversaver888]

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[ace108]

Wow, I didn't know coke bother to go this extend.

[silversaver888]

They did!
Thank you @ace108!!!
!PIZZA

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[ace108]

You're welcome.

[thesocalhive]

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[silversaver888]

WOW, thank you!!!

[amberkashif]

Such innovations bring economic growth to the Company. Sometimes, I feel like by increasing the variety by an addition or removal of only one ingredient is a cheap way for increasing choices for people. Now instead of one, the buyer have a choice and they would feel the urge to have both (for one reason or the other). At least, they would want to try the new arrival
This coke is designed for jews. Are these only the jews who would buy it? I don't think so? Others woukd also want to have a try.

[silversaver888]

Hello @amberkashif !
Yes, business innovations bring growth to companies!
Make me wonder what they will come up next.
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[amberkashif]

Hmmm. They may come up with literally anything, like limited edition for some sports event, valentines, Christmas etc. etc.