This is why HIVE needs Advertising...

in LeoFinance5 years ago

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Grayscale sees record inflow of funds after running a week of ads...

Yes, we'd all like HIVE to grow and build and eventually develop all organically without too much in-your-face promotion.

However, in the vast majority of cases that's not really how it works.

The best product doesn't always rise to the top.

It's not always about building a better mousetrap.

Sometimes when you have a decent mousetrap, then you just gotta get people to know about it. Once they know about it and start using it, you are in.

That is the biggest and hardest hurdle for most new products/businesses to get over though.

We just were reminded about this by Grayscale this very week...

In case you missed it, Grayscale launched a crypto advertising campaign starting Monday of this last week.

The plan was to start the process of "bringing crypto to the masses".

More about it can be seen here:

https://hive.blog/hive-167922/@jrcornel/grayscale-to-launch-national-tv-advertising-campaign-on-crypto-starting-monday

https://hive.blog/hive-167922/@jrcornel/grayscale-launches-crypto-advertising-campaign-on-cnbc-msnbc-fox-and-fox-business-today

I will be the first to admit I was not blown away by their commercial and their promotion of bitcoin/crypto as bitcoin wasn't even mentioned in the commercial.

The commercial can be seen here btw:

Grayscale® | A Leader in Digital Currency Investing

I think they could have done a much better job promoting bitcoin and the crypto industry as a whole which would have really helped their funds as well instead of specifically plugging their funds.

Either way though, it's hard to argue the results...

The CEO of Grayscale released their weekly figures and it was a record setting week in terms of inflows.

Which he attributed directly to the release of the commercial.

Check it out:

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(Source: ~~~ embed:1294351696752185346?s=20) twitter metadata:YmFycnlzaWxiZXJ0fHxodHRwczovL3R3aXR0ZXIuY29tL2JhcnJ5c2lsYmVydC9zdGF0dXMvMTI5NDM1MTY5Njc1MjE4NTM0Nnw= ~~~

I am not sure what the best way to it might be, but I do know that advertising is extremely important in every industry and maybe even more so in the crypto industry with the money seeming to just chase the hot projects.

What we have going on Twitter is a great start and gets more and more effective the more people we have doing it.

Any suggestions out there for how we can best promote and advertise this thing in order to really bring in the masses?

Stay informed my friends.

-Doc

Posted Using LeoFinance

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As a marketer that’s used pretty much all the channels I’d say Facebook and combined with the GDN network is the best way to advertise HIVE and bring the masses into it!

Setup your pixel tags for both platforms and then start creating targeted audiences! Then we see what the base price is to earn a user from ads and we can start to refine it to bring down the cost over time

Then we can also look at how much the token gets bought up and staked during the times of the campaign to offset the cost of spending on these ads

Been saying it for ages, but I know it’s going to be a Low conversion rate due to the horrid sign up process but whose going to listen to me? I’m just a marketer

Do you think it it the right time to do marketing? In my opinion first the hive community should choose from the already existing apps like Dapplr or Ecency or what not, or should create a new app which will be the official Hive-App. We live in an App world and the masses want a fast, good looking and easy to use app. This app then could help creating an account. For the users it would be the known register process like on every other app but in the background the technical stuff would happen.

So now the user installed the app and registered. He opens the app and then he faces the next problem. How can he see the post that he likes. Even for me it is not easy even in times of communities etc.
I know, most people complain that big centralized companies only want their data. But indirectly they want it. Because then with the help of the algorithm they get to see the topics that they are really interested in.
So in our case even if Hive will reach the masses, I think most of them will leave again. Who will stay are the niche target group like us who understood which value lies behind this blockchain. But we wont get the masses.

I don't want to say we should doing it like the centralized companies because I'm totally not a fan of. But it needs a lot of creativity and work to solve these issues.
Look at Tic Toc, Instagram of Facebook. Easy to use and people get to see the trash (not everything is trash) that they want to see.

Does Hive want to stay a product for a niche community or want to get the masses. Then the marketing has to be done accordingly.

Just my 2 Cents after waking up. lel.

Posted using Dapplr

If you imitate fa.kebook and goolag, then you will suffer the same fate as fa.kebook and goolag.

What we should be doing is creating an ALTERNATIVE that welcomes the droves of people who are getting banned from fa.kebook and goolag.

HIVE is not a "get rich quick" scam.

HIVE should be a haven for FREE-THOUGHT and FREE-SPEECH.

CORPORATE MONEY WILL DESTROY THE HIVE.

I never said that Hive should become like Facebook or Google. Because companies like these maybe don't have good intentions does not mean that their marketing is bad. If it would be so, they would not have millions or even billions of users.

You don't have to reinvent the wheel, but use the working things which are already available and adjust them to your project but with good intentions.

People nowadays are thinking to much in black and white and because of that are not seeing the opportunities.

Like a knife. Yeah, it can be a used as a weapon. So let's never use a knife again because it's bad?
But imagine the beautiful sculptures you can carve out of wood or cut fruits or what not. So it can be a tool as well.

YOU decide what you will use it for.

Posted using Dapplr

As someone who has run campaigns for both web and app, sure I can run app but you're going to see your user acquisition cost explode to even double or more than what it is on app. App also would require me to have an SDK placed inside one of the apps or all to link marketing tools to it which well i don't know if they would let me or give me access if its already installed on their ap

Additionally, we would focus on downloads and then have to be okay with losing people who uninstall immediately or never open.

Web still has a better conversion likelihood and at this point, I would say its better to focus on web. Why centralised social media have app downloads is because they use their site to deeplink/prompt users to download to IMPROVE their current experience, not the funnel to use the tool.

We don't have one site, I doubt peakd, is going to deeplink decency or dapplr nor would the HIVE block, that disjointedness comes with decentralisation so its something we have to accept.

From my experience working in startup and corporate the path of least resistance is passing through web and then upselling them into your various alternatives. We don't even have something simple as a CRM setup or email direct marketing so really there is no strategic marketing going on that would cost less.

Don't quit trying, HIVE needs people like you. The squeaky wheel gets the oil... keep squeaking!

Unfortunately, I am but a peon, I don't get to make those kinds of decisions or decide how to use the inflation. I don't see the point of doing it with my own money or support

Same old story. Hive has zero marketing. Hive needs it. But no whale cares.

How do we change that?

We have been talking about that for some time, even mentioned in some posts, but seems like not many whales are interested. @therealwolf also brought up similar concerns - I think, its time, we need to raise funds from DAO and engage professional marketing teams, to promote hive. If we loose the next bull run, then may be we will be over.

Agreed, Who wants to volunteer?

Everyone I would say - Hive is everyone's company. However, someone need to create a proposal to get the funding and that would need all the whales to agree to vote for that proposal. And before that is done, a full plan need to be prepared.

There is a DAO to fund important work. In fact SteemIt Inc and other stake was added to it.

No one should have to volunteer, either the community sees the need and funds it or not.

Agreed. We have funds aplenty for that. Though look at the current proposals and the names attached to them. It is starting to look like a very tight-knit group...

We can all tweet #hive hundreds of times a day....

We do not need marketing. "Good" things, sell itself. Yeah, them need longer, but grow better.

We need a system who is cleary defineably for the biggest idiot(like me) to understand and looks attraktive for the mass.

Working on Apps for the mobile phone is a way. But, the problem of looking mostly to the "own" project and wallet, expactly more in crypto, do not make it easy possible to get a good mindet group to finance and realize this. I just say, take a look to the proposals.... For me, its a funny view.

But if i take a look on the system, without any knowledge about kryptoworld and sozial media, i just get a lought about it.

I know, hard to hear, but true.

No ones need a borderless upvote system for do just be in, long therm to milk the mass cow. So i can use the other SM and get the same, and bigger changes to grow exponetial.

Salve
Alu

We do not need marketing. "Good" things, sell itself. Yeah, them need longer, but grow better.

Well stated.

In a perfect world yes, this isn't a perfect world. Projects often need a push before the reach terminal velocity.

Then letz push us this one. :-D

It's been the same thing for 4 years. Anything that looks like a good marketing strategy doesn't really align with the individuals here.

I have a one of the only professional baseball leagues running in North America right now and one of the teams is the California Dogecoin.

It is all self funded. I don't have any sponsors.

Something like HIVE would be an excellent title sponsor for the league but not that many people have been receptive of my ideas.

The proposal system has mainly been a way for guys to just feed themselves further.

I just don't really see many things changing.

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Great example.

How does that get changed?

Totally agree with the need for marketing

And it's also pretty obvious why denying the entire Crypto industry to the most widely applicable advertising market for our wares has dramatically set back the entire industry!

Which is why we're suing them!

Yep, now take them to court or reach a settlement already! Time is not our friend ;)

We filed on Friday!

What does this mean exactly?

We filed case with the court in Australia. The process of suing Facebook and Google (Twitter left out for now) has begun. Next we'll get a judge assigned to the case and begin the process of serving Facebook and Google and asking the court for an order exempting us from paying their legal bills if we lose. Right now, without that order, Andrew is on the hook for their legal bills!

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Will the case proceed if you don't get a judge granting that order?

Without that order we will have to stop and raise significant backing. We were doing this before and had some negotiations but we stopped that to pursue this much lower cost option.

We probably can raise the funds. But this approach is worth trying first and we don't lose anything.

Agree, Hive needs more advertisement, one step would be to list and promote our DeFi projects on hivedapps.com like hive-engine, NFT showroom or the internal stablecoin DEX (HBD internal market).

Shared on Twitter thousands of times a day #hive #hivetrending

I believe that it would not make sense "thousands of times", if it is not done in an intelligent way as it is happening, it seems, sometimes: SPAM. Besides, there are users who insist on bringing internal problems to that social network, when it is supposed that "dirty laundry is washed at home". We will continue trying to educate the community, through the videos I am making. Regards.

Spam bad. Tweets of other people’s Hive posts Good ..... Well I mean To say that if 1 thousand people tweet 1 Hive blog post a day .... by hitting the little twitter bird button at the bottom of each post.

Kind of like this ....

If you imitate fa.kebook and goolag, then you will suffer the same fate as fa.kebook and goolag.

What we should be doing is creating an ALTERNATIVE that welcomes the droves of people who are getting banned from fa.kebook and goolag.

HIVE is not a "get rich quick" scam.

HIVE should be a haven for FREE-THOUGHT and FREE-SPEECH.

CORPORATE MONEY WILL DESTROY THE HIVE.

So after trying to help 2 non-crypto friends up with hive. I don't think Hive is ready for ads. most people would have no idea, get frustrated and think it doesn't work. Sign-up process needs to be standard and easy. I also agree we need a better official hive app.

Agreed on both fronts.

I honestly can't believe that Brave Browser proposal sits in the back.

Having in mind we already have strong engagement on twitter, adding more exposure might be the the we desperately need.

Don't get me started on that... Look at all the proposals getting funded and then look at the names attached to them... It's beginning to look like a very tightnit club.

HIVE is a great project, but it is not very advertised. I try to spread it, but we need more powerful advertising means