Marketing: Desperately seeking funding

in LeoFinance3 years ago (edited)

I normally don't do announcements of this kind, but I can also make exceptions when required.

This chain has five years of history behind it with a lot of growth in that time, but one thing that has always been missing is, marketing. Pretty much any proposal that has been suggested ahs failed to get support behind it. Perhaps this time it will be different, when there would be a professional marketing team doing the work, with the funding coming from the Decentralized Hive Fund (DHF)

image.png

The proposal has been organized by @lordbutterfly who has also done the background work and it looks good and the price is reasonable.

Please give it a read here:
https://peakd.com/me/proposals/161

At the moment, all of the funded approvals in the DHF are for development of applications and for the blockchain infrastructure, which is great, but with an expected bullrun on Hive, getting a professional marketing campaign going would be highly valuable for a couple reasons that I see.

Firstly, the marketing team would be able to focus on the more marketable aspects of Hive and applications that are likely to attract attention, for example I think Haveyoubeenhere, Dapplr and most definitely, www.nftshowroom.com could benefit heavily from being pushed out, especially if a few mainstream media influencers start to use and push them.

While there have been great initiatives pushed out by many users in the past, a more focused and concentrated marketing campaign creates professional collateral that can be leveraged by the active community, aligning efforts and using the community to widen their acquisition funnels. This is especially important and useful as Ignite Visibility would generate very little inward facing content, it would all be looking out.

On top of this, they would also be gathering data on throughout the campaign that can be used to better target in the future to, where the decentralized community can piggy back efforts to create a stream of communication that pours into the net, hooking potential users and drawing them back in an increasingly widening net.

These are a few points, but there are plenty of opportunities to create harmonies and connect Hive to the greater world at a time where the world is turning its eyes toward blockchain, crypto and what it can offer. Hive hits many of the points that other chains do, except Hive is able to support many aspects as it is a general use blockchain that can deliver all kinds of content and support all kinds of tokenization.

I would suspect that some of the plans that the marketing team would create would be empowered even further by members of the community who will be able to give both content support and create initiatives to drive more growth. Essentially, Ignite Visibility wouldn't be alone in building their channels, as they have a highly motivated and incentivized community of stakeholders already willing to help them spread Hive messaging, allowing them to hit the ground running and having collateral to use through a range of their pre-existing gateways too.

While an individual marketing campaign isn't likely enough, it can be enough to ignite and unite community efforts that run in parallel and well past the end of the campaign. Every HIVE holder has the incentive to increase the visibility, usage and investment into the Hive ecosystem and the power of a decentralized community is that this can be accomplished in many ways simultaneously. One of these ways should be using the HDF to fund value-adding activity as well as development.

There are no guarantees any marketing campaign will work, but there is very little cost in this to give it a try and it is a highly justifiable usage of the development fund in two ways. Firstly, the campaign could attract many new users to the blockchain, but on top of that, it gives external use case for the fund itself, which should attract more developers, as well as all kinds of businesses looking to build. I think this is an opportunity too good to pass up without trying, and I hope others will get behind it too.

To get funded requires large stakeholders to see the merit and I hope this attracts some attention so we can give it a go. If it works even half as well as it could, we will all benefit a lot.

https://peakd.com/me/proposals/161

Taraz
[ Gen1: Hive ]

Posted Using LeoFinance Beta

Sort:  

I am all for backing projects that make sense and help the chain in the long run. All we really need is for one or two big names to start some buzz about this place. I would love to see FB etc become a veritable ghost town. If I could get my family to leave, I'd have no real reason for being there.

Posted Using LeoFinance Beta

Once started, it becomes a self-fulfilling prophecy. Just need to get the first names in.

It's not cheap but I voted as soon as I read the post and had been waiting since the first post previously. There might never be a better time to have first mover advantage for mass adoption of #web3 sites and this gives us a shot of being noticed.

I'm hoping that it brings in developers and from there we will feed in users. It will be a drip at first but these things can snowball very fast once they get going.

We need marketing and its worth a go.

There might never be a better time to have first mover advantage for mass adoption of #web3 sites and this gives us a shot of being noticed.

I hope it gets funded fast and they can get to work.

It will be a drip at first but these things can snowball very fast once they get going.

It doesn't take many people, just the right people.

Hopefully we can get the larger stake holders see the value that this proposal can bring to the chain as a whole.

Spread the word.

I didn't want to tag into the post, but hopefully the message gets through.

I just saw a post about this earlier today. It seems like a really great idea to me. They apparently did quite a bit of research to find the most feasible option when it comes to advertising. I hope that more people jump on board and this gets fully funded.

Posted Using LeoFinance Beta

I haven't seen the other posts, but I think it is worth getting a few circulating to get support rolling.

For sure!

Posted Using LeoFinance Beta

I don't like marketing but voted. This proposal is really well organized, I'm impressed.

I don't like marketing either, and I minored in it at university :)

Yep, it is well put together and if implemented, does have a chance to make an impact.

It's good to see a different type of proposal, especially for marketing. I voted :)

Yep. It is needed.

Thanks for voting for it, I had to go and check, but was pretty sure you would.

No worries :) I'm voting for a fair few proposals and feel that generally it's a good time at present to invest in potential.

I have voted for the proposal and I hope more people do. I want to see how various dapps can leverage this. Many awesome projects with little visibility. That needs to stop going forward. Every project should take marketing seriously. The squeeze on this community is enough. Create a buzz around your project. Bring people into the ecosystem.

Posted Using LeoFinance Beta

Even the larger projects don't have the funding for external marketing. This way, everyone can benefit as well as support.

It's a win-win situation. If they do see the impact on their project probably they will reconsider putting aside a small budget for marketing.

I will love to see a marketing initiative that is undertaken for a long time. That way it can achieve its desired impact.

Personally, I just want hive out here. Let people know that we exist. I think that's all it takes at this point because damn! We've got the fundamentals right

Posted Using LeoFinance Beta

The first advertising proposal I have seen that actually looks like an advertising proposal and covers the whole gamut of the Hive Block Chain, not just focused on one tiny aspect.I really hope it goes through, I know it cost a lot, but advertising is not cheap.

I think it is pretty reasonable if they do their job. It could be great if they do.

Just voted and believe this has to happen. Hive is like a top secret block chain that very few know about and that is wrong. Sometimes you wonder if that is done on purpose so a few can benefit even more. I am sure that is not the case as a higher user base benefits everyone.

Posted Using LeoFinance Beta

I don't think it is done on purpose, but people focus on where they are comfortable. Devs aren't marketers.

Reblogged!

Posted Using LeoFinance Beta

Done! Maybe they can market @combination hahaha.

Hope they market everything :)

About time, as marketing is essential.

Voted.

Totally agreed!

Marketing is what I do by trade and even have our company on the Hive Blockchain @town-crier. Companies who leave their sales to chance without marketing are leaving money and profitability on the table. Same goes with our blockchain.

Looking forward to do our part to increase the volume and profile of this platform. Each can do their part individually but extra rewards to help the effort will just get powered up to increase the long-term value.

Let's do this!

tcmtitle.jpg

This is the first time I am hearing about town crier and I guess the same applies to a lot of hivian, why so? Is it new on the blockchain?

Posted Using LeoFinance Beta

Ah yes!

Towncriermerketing.ca is the business I run with partners in the real world. Presently, we like to invite businesses to create a Hive profile as an augmentation to their social media and marketing practice. We also create business spotlights for them as the Search Engine Optimization benefits of a webage on hive.blog, leiofinance.io etc linking back to their homepage is gold in the eyes of google searches. There is such a great future for marketing on the blockchain and Hive and we will be in the position to leverage that for our business.

I have done so much more networking on my personal account which is why you probably haven't seen our @town.crier blog before. Only so many hours in the day but we are working on publishing more consistently on that one.

Til then, happy to help with the digital marketing of Hive!

It is definitely worth the attempt to get a dedicated team on this and I think that there would be room for more in the future too.

Would have been great if the NFTs some of the stars are now creating would be on Hive. If only they knew.

They will know! Could you imagine the added value of a built in community along with the NFT?

We are varied in our expertise and passionate about the platform. A little box around it and objectives as a committee will only enhance our individual efforts.

Thanks for doing this. Supported.

I have voted for it; it looks a good attempt at a proposal. Marketing is something we need. Lets see if it makes it though the political quagmire.

Yeah, it is often a bit of an uphill battle for non-dev

Congratulations @tarazkp! You received a personal badge!

You powered-up at least 500 HP on Hive Power Up Day! This entitles you to a level 4 badge
Participate in the next Power Up Day and try to power-up more HIVE to get a bigger Power-Bee.
May the Hive Power be with you!

You can view your badges on your board and compare yourself to others in the Ranking

Check out the last post from @hivebuzz:

Feedback from the March 1st Hive Power Up Day
Hive Tour Update - Financial stages

Yes! I supported this proposal this morning. I think that @lordbutterfly did great work on researching this and I'm excited to see what this brings. It will be nice to have some professional advertisement being done. The twitter swarm is awesome, but having an that professional effort will add weight to all that we do.

Posted Using LeoFinance Beta

Loading...