Are we ready to scale up our advertising campaigns on Facebook and YouTube to reach 10+ million new viewers every month with the great news about Steem? Will Steemit please support our growth proposal here because of the crowdfunded advertising we have already done together?
This post attempts to follow the Crowdsourced Marketing Protocol: Ideas, Proposals and Projects guidelines found on @steemitblog written by @andrarchy and inspired by the first successful project: "Power-up Your Neighborhood - Introducing Sandbox".
Would you please join us in either watching the proposal video or reading about the growth proposal here because going forward with this growth proposal will help tens of millions of people EVERY MONTH find out about Steem on Facebook and YouTube through video ads?
MISSION
Our mission here is to continue and expand our video advertising campaigns promoting Steem on Facebook and on YouTube! Here is what we have already done together!
5000+ Upvotes = $5,000+ in Funding!
- Steem Video Ad #1 on Facebook and YouTube featuring 10 Reasons for $10 Steem in 10 Months at https://steemit.com/steemit/@jerrybanfield/steem-video-ad-1-on-facebook-and-youtube-featuring-10-reasons-for-usd10-steem-in-10-months resulting in $3,174.85 author rewards for advertising.
- Steem Video Ad #2 on Facebook + YouTube: Steemit is the #1 New Social Media and Blogging Website at https://steemit.com/steemit/@jerrybanfield/steem-video-ad-2-on-facebook-youtube-steemit-is-the-1-new-social-media-and-blogging-website resulting in $976.84 author rewards for advertising
- Steem Video Ad #3 Text and Script at https://steemit.com/steemit/@jerrybanfield/steem-video-ad-3-text-and-script resulting in $217.11 author rewards.
- Steem Video Ad #3 is Live on Facebook and YouTube at https://steemit.com/steem/@jerrybanfield/steem-video-ad-3-is-live-on-facebook-and-youtube resulting in $158.09 author rewards for advertising.
- Steem Video Ad 3 Gets 7,213 Likes in 48 Hours on Facebook at https://steemit.com/advertising/@jerrybanfield/steem-video-ad-3-gets-7-213-likes-in-48-hours-on-facebook with author rewards $317.65 for advertising.
- Steem Video Ad #3 Live in the USA, UK, Canada, and Australia at https://steemit.com/growth-proposal/@jerrybanfield/steem-video-ad-3-live-in-the-usa-uk-canada-and-australia with pending total payout of $149.41.
- SBD contribution by @cryptokeepr for $25.00.
- SBD contribution by @pretzelgirlsandy for $25.00.
- Steem contribution by @adamhays for $29.50.
Results from Video Ads 1, 2, and 3!
- Millions of Viewers Learn About Steem on Facebook and YouTube at https://steemit.com/advertising/@jerrybanfield/millions-viewers-learn-about-steem-on-facebook-and-youtube. Over 2 million people reached for about $3,000.
- Steem Facebook and YouTube Video Ad 2 Results at https://steemit.com/steemit/@jerrybanfield/steem-facebook-and-youtube-video-ad-2-results. Almost a million people reached for under $1,000.
- Video ad #3 is currently running with results we can see at https://www.facebook.com/jbanfield/videos/1517754641578040/ which are summarized in the screenshot below!
In summary, we have already given over $5,000 in author rewards on six posts to fund 3 video ads for Steem on Facebook and YouTube. 3+ million people have seen the ads since June 2, 2017 with Facebook and YouTube now having billed about $5,500 to show the ads. Track all ongoing funding and expenses at https://airtable.com/shrXuoYTnODWA0QG1.
TEAM MEMBERS
We can all participate in future ads by creating posts, making comments, curating, and maintaining our witness servers! Future ads will focus more on the community and less on me specifically because the first ads all needed to focus on promoting me to verify their effectiveness. With @jerrybanfield having 10,000+ followers within the first 90 days on Steem, we have clear proof the ads work to not only get new users to join Steem but also to bring those new users to whoever is featured in the ads. Hopefully the ads can help many new authors get started and existing authors continue to build a following!
With the funding of this growth project, our goal is to focus on bringing as many new users to Steem as possible and share the spotlight in the ads with anyone that is interested in participating from the Steemit founders to the developers, witnesses, authors, investors, and curators. Using a more diversified approach featuring interviews and deeper looks into our community, we can expect to bring more new authors, new curators, new investors and new witnesses to Steem!
For making the videos and doing the ads, I will continue produce the majority of the videos and continue do work to place the Facebook and YouTube ads because I already have done the work to make first, second, third, and often tenth impressions with over 1% of the population on earth which is about 100 million Facebook users and millions more on YouTube. In future ads funding by this growth proposal, I will send viewers to many different author profiles, posts, and resources developed like https://steemdb.com/ and eSteem.
If I need help with creating, analyzing, optimizing, and presenting the results from the ads, my friend @aarellanes will be available to assist me.
JUSTIFICATON
Why do this growth project?
Because advertising works, it works for the very top companies in the world to build their brand.
Apple is number one company in the world in terms of value, in terms of cash in the bank, and guess what?
Their advertising works.
I used to hate Apple, and after enough of their advertising, and enough of my friends converting to Apple, guess what?
I have an iPhone. My wife has an iPhone. I'm recording my videos on a Mac Pro, which I rented after buying an iMac and after buying a Mac laptop, even though I've used Windows for years.
Advertising works and it works really well. We want to tap into the power of advertising and we want to do a really good job with our ads the way Apple does.
When it comes to online advertising, I've got consistent proven results of doing an outstanding job getting a lot of results for a very low cost.
Here's that results summarized from a campaign I just ran on Facebook that we already funded for Steem: 1.9 million people on Facebook saw the ads we funded on just $2,351.20 of ads spent.
You can see the case study for this ad on this post "Millions of Viewers Learn About Steem on Facebook and YouTube!": https://steemit.com/advertising/@jerrybanfield/millions-viewers-learn-about-steem-on-facebook-and-youtube
On YouTube, when people are learning and looking for exactly what we have, they find the videos I've made because of our collaboration together.
Search for "#1 new blogging and social media network" and guess what?
You learn about Steemit right when you really wanted to learn about Steemit.
When you combine the two of these strategies, you get an incredible result.
ROADMAP
Here's my roadmap to combine it and execute an incredible online advertising strategy together for Steem.
Phase 1: Proof
In order for this to be valid, I need to show proof that I'm capable of doing this and that the community, all of us that are on Steem have a desire for this to be done. Why waste money on ads if there's no proof.
Here's the proof, proof that I do an outstanding job on the ads, and proof that we as a community really want advertising.
This is about 5,000 or so upvotes on five different posts I've made, which collectively, we have given me now about $5,000 to spend, because I agreed to spend all the author rewards on these for advertising on Facebook and YouTube. We've already given me $5,000.
I've already gotten some incredible results. Millions of people have learned about Steem for the first time, and for the second, third and fourth time after seeing my ads.
Here's the best of the results I can see after reviewing all of the data.
I started my ads on June 2nd, thanks to our funding on the post I'd just showed you.
Now, what have we got since then?
Some unbelievable things have happened since then.
The ad went live on June 2nd, along with the same video on my YouTube channel.
Now, you are welcome to call this a coincidence if you want to. I think many of us would agree when you combine all these data points that this is the result of a collective effort boosted by advertising.
Without all of our individual efforts, advertising wouldn't matter, but with all of our individual efforts, it helps a lot.
On June 2nd, the day the ad came out, the price of Steem was at $1.08.
As I turned up the ad spend and the ads went all over in the days following June 2nd, the Steem price, if it's a coincidence, just so happens to have gone up to the biggest market cap we've ever had within a week afterwards.
The trading volume, a week after the ads came out was the highest it’s been perhaps since Steem was ever released. With all of a sudden, Steem barely getting traded to blowing up to the highest it’s been.
Since that initial week or few weeks of release, the ad spend has continued to drop and drop again, until just recently, when I started some new ads. Just recently, there was a little price bump too.
Let's look at the daily post count now.
The daily post count hovering around 6,000 before the ad started. The ads go live and guess what?
Very soon, the post count goes through the roof.
When you combine all of these together that's fantastic results.
Sure, some people started posting because the price was higher, but many others started posting because they've never made an account before.
If you look at the account creation, it was pretty low before the ad started.
After the ad started, we have had almost double the users in just three months.
When I signed up in the middle to end of May, there were about 160,000 users on Steem. Today, we've got over 300,000 users on the Blockchain. The amount of new users has rapidly picked up after the ads went on.
Especially, you can see these 109 users on July 1, then in the days after the first ad go live, there's a ton of new signups, and we've consistently had huge days with thousands of users. One day, we had over 5,000 new users as people seeing these ads have signed up.
Now, I'm not saying the ads do it all by themselves, what I am saying, is that advertising multiplies all of the rest of our efforts.
Let's say you're trying to sell your mom on Steem, "Come on Mom, signup for Steem." She sees an ad for Steem on Facebook that I made, she googles and sees a couple of more ads on YouTube. Then, she comes back to you about it and asks about Steem again. She still doesn't make up her mind. She sees a bunch more of your Facebook posts about Steem, and then she sees another ad her friend shared a week later. Your mom finally signs up and starts asking you to upvote all of her posts.
That's how advertising multiples our existing efforts.
When we've heard about something for the first time like Steem, and then our friend tells us about it on top of that, it's much more likely to result in a conversion to becoming a new user. It's much more likely when someone who's already signed up for Steem sees an ad, that will end up going back in using the website again when maybe we forgot about it before that.
I've seen all these results in all the comments on my profiles, telling me these ads work.
Phase one therefore, is finished.
With phase one finished, that brings us directly to phase two, which is fund.
Phase 2: Funding
For 2017 and 2018, would we like to reach10+ million people every single month with the amazing news about Steem?
Here's exactly how much that will cost.
For 27,000 Steem a month, I'm absolutely certain I can get ads out on YouTube and Facebook to 10+ million people every single month.
That is as easy as this:
25,000 plus a month of the Steem will be used for Facebook and Google ad budget while up to 2,000 Steem will be reserved for related expenses such as fees to change the Steem to USD, contract labor for help with creating and optimizing the ads, help with video editing, travel to film an interview on location, etc.
In maintaining accountability to the community, the entire budget will be available to review at all times at https://airtable.com/shrXuoYTnODWA0QG1 along with presentations in weekly reports showing what return we are getting on the ads.
Phase 3: Viral
Once this project gets going with tens of millions of new people every month learning about Steem from these video ads, we’re absolutely going to go viral beyond anyone’s wildest dreams.
I think we will be number one website blogging platform and we will get into that in a minute.
The question is, how do we know when to pause and end the funding for this project?
When user growth is too fast to handle, then we will need to pause the ads. When I spend the budget I will plan for that. In other words, I will not just dump all of it out immediately, but if the user growth gets too fast, I will slow down the ads I’ve got and wait until problems are fixed.
DESCRIPTION OF SUPPORT
We are asking for financial support from the Steemit team as described above in the Roadmap, "Phase 2: Fund," which is 27,000 Steem a month because we want a budget that will allow us to reach 10+ million people every month YouTube and Facebook.
We will also need technical support from the Steemit team as explained below.
Adding Google Analytics and Facebook pixel to signup
Please give us a Google Analytics account and a Facebook pixel to use because if we can track signups directly through the ads we can make the ads work way better.
When Facebook and Google know which exact user is most likely to sign up for an account, which is reported to them through Google Analytics and respectively through a Facebook pixel, then Facebook and Google do a really good job expanding that and figuring out of all the users they have which ones are most likely to be the most enthusiastic future Steem users.
With the simple Google Analytics and Facebook pixel installation on the signup page we can track that.
SCHEDULE
Phase 1: Proof (June 2017 - August 2017)
Done!
Phase 2: Fund and Track (September 2017 - September 2018)
Google Analytics and Facebook pixel installed along with new ads EVERY WEEK and reports WEEKLY. While the funding request is for a year here, we are welcome to adjust it to more or less as needed!
Phase 3: Self-Sustaining Viral Growth(2019 - )
While I think we are already getting great viral growth with the ads we are running and the work we are already doing to share with friends and family, the question is when will our growth go so far that it becomes uncomfortable and we would want to pace ourselves a bit more? I think by 2019 we will have so much momentum we will not want to keep spending money on ads because at that point we will be getting tens of millions of new users every month.
Are we ready to reach the next level?
Will we invest in being the very best, the number one among all digital currencies in terms of having outstanding advertising showing why the average person who knows nothing about cryptocurrency should start?
Will we invest in building a social network that becomes the number one social network in the world where you actually get paid for what you contribute instead of just helping them be the most valuable social network and company in the world.
Will we become the top website to start a blog on where it’s just as easy as making a post and getting your mom to invest a little bit, and then having her upvote your post to start earning a little bit with a new blog?
Will we become the number one community in the world for people to collaborate and build projects that make a difference in this world?
Will we invest in being that number one difference that our world desperately needs as we face unimaginable problems today?
What if Steem is the simple difference we’re looking for? The next step we take in advertising it, will make that number one difference reach millions more people every month.
We have a choice today. How do we go forward? This is a choice we make together.
Would you join us today in upvoting this post on Steemit because each of our upvotes shows the Steemit team how much we want this? All author rewards from this post will go to video ad #3!
Love,
Jerry Banfield with edits by @gmichelbkk
PS: Want to add an additional upvote for more funding? Upvote this comment and all the author rewards along with those from the post will count towards video ad #3!
I have upvoted 100% for you on this comment! Great post Jerry!
Sincerely,
@joeparys
Thank you Joe!
You are welcome Jerry!
On it!
Done with 100% upvote... Keep it up with your great Steemit marketing campaign... We are all here to support with our upvotes...
@hms818 I appreciate your consistent support! Are you still running your witness? I voted for you before but removed it today because it says you are running an old version of Steem. If you update it, please let me know so I can vote again for you!
Thanks @jerrybanfield for your support but i am no longer running a witness node, i am planning restart it only after i build solid follower base...Thanks!
Thank you I trust you will let me know when you are back online so that I can vote for you?
Thank you very much @hms818!
Upvoted and resteemed. Jerry would you mind reading my recent blog post, would mean lots, thanks!
https://steemit.com/diet/@becerra18/ketogenic-intermittent-fasting-lose-fat-build-muscle-and-increas-energy
i like your post .upvote @becerra
follow me and support me am new here kindly
Upvoted, I always upvote your posts, today I even wrote a post about you, I hope you will like it : I am Jerry's fan - Let's learn from him , I hope you will be thankful, I have more than 1100 followers and I think it's a good number also.
Here you go!
done :)
WoW Br.OTHER .. clarity and DRIVE !!! - )))
.. well D'ONE !! - ))
.. ThankS for BEiNG YOU !! - ))
Beauti-FULL'Y complicated .. and ALL INSPIRATION !! - ))
lovelovelove )))
greb'Z )
Done! @jerrybanfield truly your amazing marketing skill is serving this ever growing community in a great way!
done @jerry thanks for everything guy
Hello, Jerry, you are a big whale, my SBD was stolen, I hope you can do something to punish the thief
https://steemit.com/steemit/@tranquilpoem/warning-i-am-following-a-steemit-thief-its-username-is-artesian-life
@jerrybanfield If i were to send a vegan fruit basket to your house, would that increase my chances of getting an Upvote on any of my posts? We arent talking about a basic basket, oh no. Im talking exotic fruits and jams from the richest soils around the world....lol I of course Upvoted this post and i appreciate your content.
Jerry wot you think about this site, can you check and make review, I think it has potential to be better than Bitrex.
https://www.cryptopia.co.nz/
Great idea to use the old Media Social Platform to boost the new one (Steemit).
GREAT breakdown, and GREAT proposal. More people need to upvote this! Where are those dev whales at?
Good question Robert! Thank you for your positive feedback here especially since you are a developer yourself!
Seems you are one to follow in terms of #marketing - new here - will start soon.
Jerry you are Boss . But I have many friends which not using steemit anymore . They are doing really great content and nobody dont even see these posts , I aslo have same thoughts about it . I have 1100 followers and I have only few visitors . Without boosters you are nothing here ,but still im not interesting with bots ,cuz this not real. Its really hard to get upvotes here. Im really happy about luck when someone upvote you more than 5$, but its happening very rare times. So now I know why they are leave this platform. From beginning I was very excited ,but now ,I came here very often . I really hope that things gonna change here ,I want to feel new updates , I know that this platform could be much better.
Thanks JERRY , you are really the good guy . Wish you always luck 😉
Andrius it does take a lot of patience using Steem and generally doing anything online because almost nothing works to get started instantly. Meanwhile, what often does work the best can take years to really get rolling. While it is possible to get followers here from users already signed up, most of us only can expect to get followers if we bring our own. The more users we bring with advertising, the more all of what we contribute here has value I will do a new post soon about the mindset I use which is that 80% or more of my views on a post will come after the first 24 hours.
you are the right person to do this type of advertising , you are transparent and you help the community so much
Im not sure but is this advertising stuff really working nowadays? There's lots of people using ad blockers and to be honest, even without ad blockers do people see advertisement on facebook and webpages?
I mean do you actively notice it? I managed to literally blend it out or even most of it. So I just dont notice it anymore.
J
I am the same way it is very difficult to reach me with an ad online because I do not hardly go anywhere that has ads. About 80% of users online are fairly easy to reach with ads which is how I have been able to build millions of followers online. Ads are very effective which is why the market cap for advertising is far bigger currently than all cryptos combined and times about 8.
maybe they see it in third world and developing countries where most of Jerrys fans come from, pakistan, india etc. (he made a couple month before some facebook page analytics video, where he showed us the demographic data of his fanbase)
Hi Jerry. Would you be available for an interview? We want to discuss being happy with life and cryptocurrency. We have newsletter followers over 100,000 (we're joined with @futuremoneytrend).
You can reply to this or twitter @crushthestreet
I accept interview requests from
OK thanks
PPS: For direct contributions, will you please transfer STEEM directly to @jerrybanfield with a 25 Steem minimum because I agree to spend all of what you send me on the ads until we get funding directly from Steemit? For contributions under 1000 Steem I will effectively buy them by powering up and then running up the bill on my ads. For contributions over 1000 Steem I will sell to cash to pay the bill! For additional upvotes, I am posting this comment and one other to allow for additional votes from funding because several of us requested this last time. All of the rewards from these comments will also go towards video ad #3!
Jerry, you are the GaryVee of steemit :D
Jerry is cool. Don't be a fool. Follow him to steemit. To not do so is cruel!
Wow! This is becoming much stronger than before
Great work Jerry! Saw your video yesterday. I listed 7 people I think have a potential to be upcoming converts to steemit that would raise a lot of free marketing for us:
https://steemit.com/steemit/@mikeparker/building-the-steemit-team-marketing
This is great balance of raising funds and throwing that behind legacy media advertising. Without a big name like you Jerry it wouldn't be possible. Thanks a ton
@jerrybanfield You are on to SUCH good things here! Don't let anybody sway you!
I don't have much influence in the grand scheme of things, but where I can I will ALWAYS support you in whichever and whatever way I can - on all platforms!!!
It is all a numbers game - and it WORKS - but yes, support is an integral part of that!
VERY MUCH on that train with you!!!! - to support wherever I can!
In the spirit of small things making a big impact... I wanted to share this post about my little boy with you.... he is very... VERY short... no no no.... "COMPACT AWESOME"!!! - but not lacking in any spirit :)
I hope you enjoy xxx
https://steemit.com/life/@jaynie/you-are-not-short-you-are-compact-awesome
@jaynie thank you for helping me stay motivated today!
Always and only a pleasure @jerrybanfield - you return the favour daily :)
I'm currently learning social media marketing so I find this stuff fascinating! @jerrybanfield, I would actually love to learn the strategies you use for your FB ads. Would it be possible to learn that from you? Or can you point me to where you got your info from? I would greatly appreciate it :D
Yes here is a free coupon to my Facebook ads and marketing class http://u.jerrybanfield.com/courses/facebook2017?coupon=steem
This is so awesome! Thank you so much, @jerrybanfield!
@masteranibal grateful for your upvotes on so many posts and consistent support here in the comments!
You're very welcome! I'm sure I speak for a lot of people when I say thank you so much for your great content :D It's really because of you that I have a newfound interest in cryptocurrencies and the Steemit platform! Thank you, @jerrybanfield
I started YouTube'ing to bring awareness to Steemit, help users get started, and basically build a community within the community. Should be a win win for both the platform, users learning more, and myself building my account.
I hope so thank you for helping bring more YouTubers here!
Going to keep plugging away. You inspire me Jerry, Thanks.
I upvote every post you make to help this "advertise steem" project :D
@free999enigma thank you very much for your support in getting funding for the ads!
Much respect for your work here on Steemit @jerrybanfield! But I can't help it to be very suprised not seeing you on https://dtube.video/. I refuse to believe you missed this one :)
Fausto I have plans to be on there soon!
Good! Looking forward to it!
@jerrybanfield Two billion makes Facebook the largest social app in terms of logged-in users, above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million (extrapolated from its December 2015 ratio when it had 110 million daily and 170 million monthly users). Beyond YouTube, only Facebook’s other apps have more than 1 billion, including WhatsApp and Facebook Messenger, with 1.2 billion each. Instagram might soon join that club as it recently rocketed past 700 million Its as great thing to promote steemit upto social media. Any try explained it what was the worth of steemit.
Well done @jeerybanfield our support always with you.
Keep promoting
Excellent you are a brilliant marketer
You will be the reason for the increase in the number of members
Amazing BreakDown!
Still learning and still learning from you. always have to read a couple of times. But always great content @jerrybanfield (Still learning again) so yes when you want too learn steemit ;)
a very good idea and advertising effort from jerry
your teeth are so bright :D and so white, when i watch your videos my eyes without conscious stares at it :D
Hi @jerrybanfield Hope u are having a good day.
Advertising is the way to go, the more people who know about steem the better for everyone.
The content will be more diverse and the price of steem will rocket.
Keep up the blogging and videos .
You have an amazing style.
@evilplague
Steem lack good materials this days, thx!
@jerrybanfield can you please teach me how to use this steemit.
Thank you!
I need to earn.
Interesting.
thanks jerry i'm posting this to facebook today
Upvoted.........
buena informacion jerry te lo agradesco
Wow 😯
That's amazing
This way is very useful for me and others
Thanks for sharing this information
Thanks for the update Jerry! I've seen a couple of the ads when browsing youtube etc. It's so great to see the community grow! And your work is a big part of that, thanks @jerrybandfield !
Thanks for all you are doing to promote Steemit! Upvoted
thank you for helping growing up this platform, jerry
Thanks Jerry! And guys we don't need to just wait around for jerry. We can take to our social media rings ourselves and encourage family and friends to really start to look into steem steemit and bitcoin and the blockchain technology
You do good serious work of
@jerrybanfield) for all of us)
I support you)
Very enlightening
Good post, Could be a guide
i really want that i need your help thanks you very much @jerrybanfield
Great work sir @jerrybanfield. Your quest for making steemit a household name is commendable. Although my upvote may not have too much of an impact on the overall amount this post receives, but in my limited power and capacity, I did what I could. Thats is by uprooting the post as well as your comment. Cheers..!!
Despues te leo este post.. me gusta tus informaciones pero tengo pereza hoy esta muy largo.. ;*
Eres un genio del marketing profesor. Envio mis respetos. votos en el post y comentarios hechos.
It is a great idea. Keep up the good work
erry I do not understand what to do about installing
Google Analytics and Facebook Pixels.
I am Spanish speaking and automatic translations are not so understandable. It is something to consider also to promote the videos, the subtitling to Spanish to reach people of Spanish speech.
Done Jerry.
Jerry I hope upvote my post
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very super interesting!
Awesome job, Jerry! Please target some gamers with your ads! I think Twitch.tv may be a sweet spot :)
awesome info bro i am just your fan
great post i learn lot of things from you post @jerrybanfield